A Study Customer Satisfaction of E-Service Quality of Point of Sale (Pos)

Mohammad Fotouhi Ardakani
Mohammad Fotouhi Ardakani * §
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A Study Customer Satisfaction of E-Service Quality of Point of Sale (Pos)

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Abstract

This study examines the level of customer satisfaction and service quality of e-reader devices has stores and SPSS22 software was used for data analysis and correlation tests to determine the relationship of variables, the analysis of the test for identification of direct and indirect effects of variables has been used on customer satisfaction. The population of this study, shoppers and stores are Ardakan, Iran and sample its 200 stores and shops in the city which has customers randomly selected. The results show that the security apparatus reader has the greatest impact on their satisfaction. In addition the low cost; it is most concerned with customer satisfaction. The remarkable thing is that the devices meet the customer’s card is the least that should be examined. Authorities can resolve individual complaints, the better the card reader devices can capture and customer satisfaction.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Mohammad Ardakani. 2015. "A Study Customer Satisfaction of E-Service Quality of Point of Sale (Pos)". Global Journal of Management and Business Research, Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E9).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
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Classification
GJMBR-E Classification JEL Code: M31
  • Submission ReceivedFebruary 5, 2015
  • Peer Review Double Blind
    Handling Editor
  • Accepted March 1, 2015
  • Published March 15, 2015
Version of record

v1.2

Issue date
November 28, 2015

Language
English
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A Study Customer Satisfaction of E-Service Quality of Point of Sale (Pos)

Mohammad Ardakani
Mohammad Ardakani Islamic Azad University
  • Submission ReceivedFebruary 5, 2015
  • Peer Review Double Blind
    Handling Editor
  • Accepted March 1, 2015
  • Published March 15, 2015