Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
February 17, 2026
Neural Networks and Rules-based Systems used to Find Rational and
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ReserarchID
31Z01
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Neural Networks and Rules-based Systems used to Find Rational and
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The present study aims to understand the brand related content generated by internet users on social media and its influence on the consumer-based brand equity constructs. The dimensions of consumer-based brad equity considered in the study are based on the Aaker Brand Equity model, and Facebook, being the mostly accessed site, is considered for study. For the above mentioned objective, the data has been gathered from 500 respondents, using a wellstructured questionnaire. The respondents comprise people within the age group of 18-35 years. The findings reveal a significant impact of user-generated content on brand equity constructs and have implications for brand managers and media planners for administering the usergenerated content on social media, and also for various researchers and academicians towards examining the effects of such social interactions on brand elements.
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