Loading menu…

A Study on Consumer Behavior towards Eco-Friendly Paper

Dr. Byram Anand
Dr. Byram Anand ‡ B.Tech (civil ), MBA ( marketing Management), M.com(general) PGDCA( computers) PDAOR, Ph.D
§ Department of Management, Pondicherry University, Ka...
‡ Department of Management Pondicherry University Kara...

Send Message

To: Author

A Study on Consumer Behavior towards Eco-Friendly Paper

Article Fingerprint

ReserarchID

S0UW9

A Study on Consumer Behavior towards Eco-Friendly Paper Banner

Key Research Insights

Synthesized scholarly intelligence & interactive research assistant
  • English
  • Afrikaans
  • Albanian
  • Amharic
  • Arabic
  • Armenian
  • Azerbaijani
  • Basque
  • Belarusian
  • Bengali
  • Bosnian
  • Bulgarian
  • Catalan
  • Cebuano
  • Chichewa
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Corsican
  • Croatian
  • Czech
  • Danish
  • Dutch
  • Esperanto
  • Estonian
  • Filipino
  • Finnish
  • French
  • Frisian
  • Galician
  • Georgian
  • German
  • Greek
  • Gujarati
  • Haitian Creole
  • Hausa
  • Hawaiian
  • Hebrew
  • Hindi
  • Hmong
  • Hungarian
  • Icelandic
  • Igbo
  • Indonesian
  • Irish
  • Italian
  • Japanese
  • Javanese
  • Kannada
  • Kazakh
  • Khmer
  • Korean
  • Kurdish (Kurmanji)
  • Kyrgyz
  • Lao
  • Latin
  • Latvian
  • Lithuanian
  • Luxembourgish
  • Macedonian
  • Malagasy
  • Malay
  • Malayalam
  • Maltese
  • Maori
  • Marathi
  • Mongolian
  • Myanmar (Burmese)
  • Nepali
  • Norwegian
  • Pashto
  • Persian
  • Polish
  • Portuguese
  • Punjabi
  • Romanian
  • Russian
  • Samoan
  • Scots Gaelic
  • Serbian
  • Sesotho
  • Shona
  • Sindhi
  • Sinhala
  • Slovak
  • Slovenian
  • Somali
  • Spanish
  • Sundanese
  • Swahili
  • Swedish
  • Tajik
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Ukrainian
  • Urdu
  • Uzbek
  • Vietnamese
  • Welsh
  • Xhosa
  • Yiddish
  • Yoruba
  • Zulu
Reading Preferences
Font Size
Line Spacing
Background
This converted HTML version may contain rendering inconsistencies. Please refer to the PDF for the authoritative version, or click here to provide feedback.

Abstract

The purpose of this study is to understand the variables affecting the consumer behavior while purchasing green products. Eco-friendly paper i.e. paper which is manufactured from used paper and reduces the harm to environment compared to manufacturing of traditional paper (virgin paper). The dependent factor is purchase intention and the independent factors are environmental behavior, attitude, knowledge and norms. The structured questionnaire was used collect primary data and analyzed using software package. From this research it is found that attitude and personal norms are positively influencing consumer purchase intention towards eco-friendly paper. This study helps the marketers to design strategies for sustaining in the competitive paper industry. The paper industry will have its demand in spite of latest technologies. The paper is used for different purposes like printing, writing, documentation and packaging etc. Hence the understanding consumer behavior is very important for marketers in the paper industry.

References

26 Cites in Article
  1. 1. G. Akehurst,C. Afonso,H. Goncalves (2012). Re‐examining green purchase behaviour and the green consumer profile: new evidences. Management Decision, 50(5), 972-988.
  2. 2. S. Bonini,J. Oppenheim (2008). Cultivating the Green Consumer. Stanford Social Innovation Review, 56-61.
  3. 3. I. Cheah,I. Phau (2011). Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation. Marketing Intelligence & Planning, 29(5), 452-472.
  4. 4. Y.-S Chen (2010). The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics, 93(2), 307-319.
  5. 5. Clare D'Souza,Mehdi Taghian,Peter Lamb,Roman Peretiatkos (2006). Green products and corporate strategy: an empirical investigation. Society and Business Review, 1(2), 144-157.
  6. 6. L. Essoussi,J. Linton (2010). New or recycled products: how much are consumers willing to pay. Journal of Consumer Marketing, 27(5), 458-468.
  7. 7. FSC (2013). About Us. About Us. , from Forest Stewardship Council
  8. 8. Hong‐youl Ha,Swinder Janda (2012). Predicting consumer intentions to purchase energy‐efficient products. Journal of Consumer Marketing, 29(7), 461-469.
  9. 9. Anderson Hair,Tatham,Black (1996). Multivariate Data Analysis.
  10. 10. J. Hair,W. Black,B. Babin,R. Anderson,R. Tatham (2011). Multivariate Data Analysis.
  11. 11. IPMA (2013). About Paper. About Paper
  12. 12. J. Jasson,A. Marell,A. Nordlund (2010). Green consumer behavior: determinants of curtailment and eco‐innovation adoption. Journal of Consumer Marketing, 27(4), 358-370.
  13. 13. U. About (2013). Khanna. (n.d.). Retrieved November 23, 2013, from Khanna Paper Mills Ltd
  14. 14. Kamal Manaktola,Vinnie Jauhari (2007). Exploring consumer attitude and behaviour towards green practices in the lodging industry in India. International Journal of Contemporary Hospitality Management, 19(5), 364-377.
  15. 15. R. Murphy,M. Graber,A. Stewart (2010). Green Marketing: A Study of Green Marketing on Consumer Behavior in a Period of Recession. The
  16. 16. NAPM (2013). National Association of Paper Merchants (NAPM). Recycled Paper
  17. 17. A. Paco,M. Raposo (2009). Green Segmentation: an application to the Potuguese consumer market. Marketing Intelligence & Planning, 27(3), 364-379.
  18. 18. J. Paper (2013). Frequently Asked Questions. Frequently Asked Questions
  19. 19. J. Park,S. Ha (2011). Understanding proenvironmental behavior: A comparision of sustainable consumers and apathetic consumers. International Journal of Retail & Distribution Management, 40(5), 388-403.
  20. 20. Josephine Pickett‐baker,Ritsuko Ozaki (2008). Pro‐environmental products: marketing influence on consumer purchase decision. Journal of Consumer Marketing, 25(5), 281-293.
  21. 21. E. Rahbar,A. Wahid (2011). Investigation of green marketing tools' effect on consumers' purchase behavior. Business Strategy Series, 12(2), 73-83.
  22. 22. David Raska,Doris Shaw (2012). When is going green good for company image?. Management Research Review, 35(3/4), 326-347.
  23. 23. Katja Soyez (2012). How national cultural values affect pro‐environmental consumer behavior. International Marketing Review, 29(6), 623-646.
  24. 24. Ab Stevels (2001). Five ways to be green and profitable. The Journal of Sustainable Product Design, 81-89.
  25. 25. Robert Straughan,James Roberts (1999). Environmental segmentation alternatives: a look at green consumer behavior in the new millennium. Journal of Consumer Marketing, 16(6), 558-575.
  26. 26. W. Wang,L. Tung (2012). A Study on Consumer Behavior for Green Prodcuts from a Lifestyle Perspective. The Journal of American Academy of Business, 18(1), 164-170.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

P. Kishore Kumar, Dr. Byram Anand. 2014. "A Study on Consumer Behavior towards Eco-Friendly Paper". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue 41 (E11)).

More Citation Formats

Download Citation

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
GJMBR-E Classification JEL Code: L67
M30
Version of record
v1.2

Issue date
November 29, 2013

Language
English
Order Article Reprint
Experience in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

Article Matrices
Total Views: 1.9K
Total Downloads: 151
All Trends

Request Access

Please fill out the form below to request access to this research paper. Your request will be reviewed by the editorial or author team.
X

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

High-quality academic research articles on global topics and journals.

A Study on Consumer Behavior towards Eco-Friendly Paper

P. Kumar
P. Kumar
Byram Anand
Byram Anand