A Study on Consumer Buying Behavior towards Foreign and Domestic Branded Apparels

Marzia Dulal

A Study on Consumer Buying Behavior towards Foreign and Domestic Branded Apparels

Marzia Dulal * §

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Bangladesh University of Textiles, Tejgaon, Dhaka

A Study on Consumer Buying Behavior towards Foreign and Domestic Branded Apparels

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Abstract

This study helps to inquest the factors which affect the buying behavior of consumers towards foreign and domestic branded apparels. The data was collected by distributing the globally accepted structured questionnaire among the respondents who are presently living in Dhaka Metropolitan city and regular buyers of apparels of different brands-foreign or local. Convenience sampling method was applied with a sample size of 200 consumers for data collection. Descriptive statistics were used to analyze the research objectives. The result of this study offers sagacity and evidence about the relationship between the components which impact consumer buying behavior for branded apparels. This study provides a clear understanding of each factor in the local consumer decision-making process for buying from any branded clothes. As the consumer has globally looked forward for using foreign branded clothes aside by domestic one, it now seems that the apparel manufacturers and marketers need to expand their own brands. Finally, it is settled in the this study that many factors are connected for buying apparels regarding brand performance, purchase intention, consumer’s evaluation alongside consumer’s demographic and economic factors.

References

13 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Marzia Dulal. 2018. "A Study on Consumer Buying Behavior towards Foreign and Domestic Branded Apparels". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 18 (GJMBR Volume 18 Issue E5).

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GJMBR Volume 18 Issue E5

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M31

Submission ReceivedDecember 10, 2017
Peer Review Double Blind
Handling Editor
Accepted December 31, 2017
Published January 15, 2018

Version of record

v1.2

Issue date

July 14, 2018

Language

English

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Article Matrices

Total Score: 149

Country: Bangladesh

Subject: Global Journal of Management and Business Research

Authors: Marzia Dulal, Md. Monirul Islam (PhD/Dr. count: 0)

View Count (all-time): 250

Total Views (Real + Logic): 1109

Total Downloads (simulated): 101

Publish Date: 2018 01, Mon

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Total Views: 1.1K

Total Downloads: 101

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