A Study on Dealers Preference towards Water Pumps with Special Reference to Beacon Pump in Chennai City

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Md Moniruzzaman
Md Moniruzzaman
1 World University of Bangladesh

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A Study on Dealers Preference towards Water Pumps with Special Reference to Beacon Pump in Chennai City Banner
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This paper examines the dealer’s perception, consumer brand preference, sources of awareness, dealer’s expectation and special references to Beacon pump. Statement of the problems is to study on dealer’s preference towards water pumps with special reference to Beacon pumps in Chennai city India. The experiments were taken on dealer’s preference and find out the factors which is influence the dealers. An objective of the study is to know brand preferences of dealers with reference to Beacon pump and also need to find which factors influence dealers. The study mainly involves finding out the dealers perception, consumer brand preference, source of awareness, dealers expectation and so on. More than 26% of dealers are deal with Texmo brand pump. Brand image is the most important factors for dealers among the other factors.

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Funding

No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Md Moniruzzaman. 2015. \u201cA Study on Dealers Preference towards Water Pumps with Special Reference to Beacon Pump in Chennai City\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E1): .

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GJMBR Volume 15 Issue E1
Pg. 11- 19
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: M31
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v1.2

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February 20, 2015

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English

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This paper examines the dealer’s perception, consumer brand preference, sources of awareness, dealer’s expectation and special references to Beacon pump. Statement of the problems is to study on dealer’s preference towards water pumps with special reference to Beacon pumps in Chennai city India. The experiments were taken on dealer’s preference and find out the factors which is influence the dealers. An objective of the study is to know brand preferences of dealers with reference to Beacon pump and also need to find which factors influence dealers. The study mainly involves finding out the dealers perception, consumer brand preference, source of awareness, dealers expectation and so on. More than 26% of dealers are deal with Texmo brand pump. Brand image is the most important factors for dealers among the other factors.

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A Study on Dealers Preference towards Water Pumps with Special Reference to Beacon Pump in Chennai City

Md Moniruzzaman
Md Moniruzzaman World University of Bangladesh

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