A Study on Dealers Preference towards Water Pumps with Special Reference to Beacon Pump in Chennai City

Md Moniruzzaman

A Study on Dealers Preference towards Water Pumps with Special Reference to Beacon Pump in Chennai City

Md Moniruzzaman * §

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§ World University of Bangladesh

A Study on Dealers Preference towards Water Pumps with Special Reference to Beacon Pump in Chennai City

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Abstract

This paper examines the dealer’s perception, consumer brand preference, sources of awareness, dealer’s expectation and special references to Beacon pump. Statement of the problems is to study on dealer’s preference towards water pumps with special reference to Beacon pumps in Chennai city India. The experiments were taken on dealer’s preference and find out the factors which is influence the dealers. An objective of the study is to know brand preferences of dealers with reference to Beacon pump and also need to find which factors influence dealers. The study mainly involves finding out the dealers perception, consumer brand preference, source of awareness, dealers expectation and so on. More than 26% of dealers are deal with Texmo brand pump. Brand image is the most important factors for dealers among the other factors.

References

9 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Md Moniruzzaman. 2015. "A Study on Dealers Preference towards Water Pumps with Special Reference to Beacon Pump in Chennai City". Global Journal of Management and Business Research, Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E1).

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GJMBR Volume 15 Issue E1

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M31

Submission ReceivedFebruary 10, 2015
Peer Review Double Blind
Handling Editor
Accepted March 5, 2015
Published March 15, 2015

Version of record

v1.2

Issue date

February 20, 2015

Language

English

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Article Matrices

Total Score: 148

Country: Bangladesh

Subject: Global Journal of Management and Business Research

Authors: Md Moniruzzaman (PhD/Dr. count: 0)

View Count (all-time): 295

Total Views (Real + Logic): 902

Total Downloads (simulated): 61

Publish Date: 2015 03, Sun

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Total Views: 902

Total Downloads: 61

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