Article Fingerprint
ReserarchID
4X192
India has an extremely rich craft tradition, recognized by its unique aesthetic and mythological emotions expressed through artistry. The history of Indian Handicrafts dates back to one of the earliest civilizations of the world. It is now home to more than 7.3 million artisans residing mostly in rural or semi urban areas of India. This study will give a clear perception of the target consumers behaviour towards purchasing Indian handicrafts and would help stakeholders involved in Indian handicraft sectors to leverage on the critical findings stated in this study and devise a holistic marketing platform to explore the mentioned market opportunities of Indian Handicrafts. Certain critical challenges faced by this sector is inefficient institutional framework, relevant education, low capital, and deprived exposure to new technologies, no access to market intelligence. The paper also highlights critical constraints found during market research from consumer end and also suggests strategies which can be adopted.
Sana Mushtaq Shaikh. 1970. \u201cA Study on Market Opportunities & Consumer Buying Behaviour Towards Indian Handicraft Products\u201d. Global Journal of Human-Social Science - H: Interdisciplinary GJHSS-H Volume 20 (GJHSS Volume 20 Issue H10): .
Crossref Journal DOI 10.17406/GJHSS
Print ISSN 0975-587X
e-ISSN 2249-460X
Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.
Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.
Total Score: 100
Country: India
Subject: Global Journal of Human-Social Science - H: Interdisciplinary
Authors: (PhD/Dr. count: 0)
View Count (all-time): 163
Total Views (Real + Logic): 21540
Total Downloads (simulated): 11193
Publish Date: 1970 01, Thu
Monthly Totals (Real + Logic):
This paper attempted to assess the attitudes of students in
Advances in technology have created the potential for a new
Inclusion has become a priority on the global educational agenda,
India has an extremely rich craft tradition, recognized by its unique aesthetic and mythological emotions expressed through artistry. The history of Indian Handicrafts dates back to one of the earliest civilizations of the world. It is now home to more than 7.3 million artisans residing mostly in rural or semi urban areas of India. This study will give a clear perception of the target consumers behaviour towards purchasing Indian handicrafts and would help stakeholders involved in Indian handicraft sectors to leverage on the critical findings stated in this study and devise a holistic marketing platform to explore the mentioned market opportunities of Indian Handicrafts. Certain critical challenges faced by this sector is inefficient institutional framework, relevant education, low capital, and deprived exposure to new technologies, no access to market intelligence. The paper also highlights critical constraints found during market research from consumer end and also suggests strategies which can be adopted.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.