A Study on Role of Information Technology (IT) in Retail Business Create Long Term Relationship with Customers

A Study on Role of Information Technology (IT) in Retail Business Create Long Term Relationship with Customers

Sumathi Rani Manukonda

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Dr. G. China Babu

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Jawaharlal Nehru Technological University, Hyderabad

A Study on Role of Information Technology (IT) in Retail Business Create Long Term Relationship with Customers

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Abstract

Customer relationship management (CRM) is an approach to accomplish a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically concentrating on customer retention and ultimately driving sales growth. Customer relationship management (CRM) is becoming a key practice for retailers looking to increase sales and profitability. As more and more organizations understand the significance of becoming customer-centric into day’s competitive era, they adopted CRM as a core business strategy and invested profoundly. CRM, integration of information technology and relationship marketing, provides the infrastructure that facilitates long-term relationship building with customers at an enterprise-wide level. Researchers and retailers have recognized the importance of providing a high level of service to customers. The management should emphasis on gaining customer loyalty by attractive customer perceptions of service quality and increasing the professed consumer value. With the help of information technology, retailers try to maintain a good relationship with customers and make them satisfy that leads to create customer loyalty.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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How to Cite This Article

Sumathi Rani Manukonda. 2018. \u201cA Study on Role of Information Technology (IT) in Retail Business Create Long Term Relationship with Customers\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 18 (GJMBR Volume 18 Issue A4).

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GJMBR Volume 18 Issue A4

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-A Classification JEL Code: L81

Submission ReceivedDecember 6, 2017
Peer Review Double Blind
Handling Editor
Accepted January 2, 2018
Published January 15, 2018

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v1.2

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May 3, 2018

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Article Matrices

Total Score: 107

Country: India

Subject: Global Journal of Management and Business Research - A: Administration & Management

Authors: Dr. G. China Babu, Sumathi Rani Manukonda, (PhD/Dr. count: 1)

View Count (all-time): 190

Total Views (Real + Logic): 3158

Total Downloads (simulated): 1555

Publish Date: 2018 05, Thu

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Total Views: 3158

Total Downloads: 1555

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