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Research attempts to explore the information about the role of Public Relations (PR) played by governmental and private practitioners it based on five factors suggested by Moss and De Santo. Research uses quantitative approach and examines 300 PR practitioners of government and private who are arranged within the association of Indonesian Public Relations (BPP PERHUMAS). Data collection method is survey. T-test is conducted to compare of Public Relations role between government and private. Result of data analysis shows a significant difference between both on several factors such as Issues Management Expert, Troubleshooting/Problem Solver and Communication Technician. Not quite significant difference is found in some factors such as monitoring and evaluation, and also key policy and strategy advisor.
Putu Budhi Parthawa, Rachmat Kriyantono, Darsono Wisadirana. 2015. "A Test if Five-Factor Model on Different Roles". Global Journal of Human-Social Science - C: Sociology & Culture GJHSS-C Volume 15 (GJHSS Volume 15 Issue C4).
Crossref Journal DOI 10.17406/GJHSS
Print ISSN 0975-587X
e-ISSN 2249-460X
v1.2
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Total Score: 103
Country: Indonesia
Subject: Global Journal of Human-Social Science
Authors: Putu Budhi Parthawa, Rachmat Kriyantono, Darsono Wisadirana (PhD/Dr. count: 0)
View Count (all-time): 266
Total Views (Real + Logic): 1521
Total Downloads (simulated): 119
Publish Date: 2015 05, Fri
Monthly Totals (Real + Logic):
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