A Theoretical Approach to Customer Relationship Managment and Communication

1
Yakup Durmaz
Yakup Durmaz
2
Esra Cikmaz
Esra Cikmaz
3
Ercan Ince
Ercan Ince
1 Hasan Kalyoncu University

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Nowadays customer relationship management process is a marketing approach used by various businesses. Management of customer relations provides businesses with great profits, especially in the case of gaining superiority in competition. This approach represents a process in the first place. It should be applied in an efficient and successful way by businesses. Moreover, ensuring customers’ satisfaction while providing them with products and services plays a crucial role in increasing the profit rates. The efficiency level in communication among employees and customers forms one of the most important implementations enabling costumer satisfaction.

30 Cites in Articles

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Yakup Durmaz. 2015. \u201cA Theoretical Approach to Customer Relationship Managment and Communication\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 15 (GJMBR Volume 15 Issue A3): .

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Issue Cover
GJMBR Volume 15 Issue A3
Pg. 72- 75
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-A Classification: JEL Code: M19
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v1.2

Issue date

April 24, 2015

Language

English

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Nowadays customer relationship management process is a marketing approach used by various businesses. Management of customer relations provides businesses with great profits, especially in the case of gaining superiority in competition. This approach represents a process in the first place. It should be applied in an efficient and successful way by businesses. Moreover, ensuring customers’ satisfaction while providing them with products and services plays a crucial role in increasing the profit rates. The efficiency level in communication among employees and customers forms one of the most important implementations enabling costumer satisfaction.

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A Theoretical Approach to Customer Relationship Managment and Communication

Yakup Durmaz
Yakup Durmaz
Esra Cikmaz
Esra Cikmaz
Ercan Ince
Ercan Ince

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