A Theoretical Approach to Customer Relationship Managment and Communication

Yakup Durmaz; Esra Cikmaz

A Theoretical Approach to Customer Relationship Managment and Communication

Yakup Durmaz * §

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Esra Cikmaz

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§ Hasan Kalyoncu University

A Theoretical Approach to Customer Relationship Managment and Communication

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Abstract

Nowadays customer relationship management process is a marketing approach used by various businesses. Management of customer relations provides businesses with great profits, especially in the case of gaining superiority in competition. This approach represents a process in the first place. It should be applied in an efficient and successful way by businesses. Moreover, ensuring customers’ satisfaction while providing them with products and services plays a crucial role in increasing the profit rates. The efficiency level in communication among employees and customers forms one of the most important implementations enabling costumer satisfaction.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Yakup Durmaz, Esra Cikmaz. 2015. "A Theoretical Approach to Customer Relationship Managment and Communication". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 15 (GJMBR Volume 15 Issue A3).

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GJMBR Volume 15 Issue A3

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-A Classification JEL Code: M19

Submission ReceivedApril 13, 2015
Peer Review Double Blind
Handling Editor
Accepted May 1, 2015
Published May 15, 2015

Version of record

v1.2

Issue date

April 24, 2015

Language

English

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Article Matrices

Total Score: 150

Country: Turkey

Subject: Global Journal of Management and Business Research

Authors: Yakup Durmaz, Esra Cikmaz, Ercan Ince (PhD/Dr. count: 0)

View Count (all-time): 280

Total Views (Real + Logic): 1627

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Publish Date: 2015 05, Fri

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Total Views: 1.6K

Total Downloads: 97

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