A Theoretical Approach to Political Marketing

Yakup Durmaz; Emre Direkci

A Theoretical Approach to Political Marketing

Dr. Yakup Durmaz * § Bachelor Degree, Master Degree, PhD Degree

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Emre Direkci §

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§ Hasan Kalyoncu Aoniversitesi

A Theoretical Approach to Political Marketing

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References

22 Cites in Article

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1. Patrick Butler,Neil Collins (1994). Political Marketing: Structure and Process. European Journal of Marketing, 28(1), 19-34.
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2. P. Butler,N. Collins (1996). Strategic analysis in political markets.
3. Patrick Butler,Phil Harris (2009). Considerations on the evolution of political marketing theory. Marketing Theory, 9(2), 149-164.
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4. J. Donovan (2012). Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media.
5. B. Franklin (1994). Packaging Politics.
6. Gummeson (1987). The new marketing—Developing long-term interactive relationships. Long Range Planning, 20(4), 10-20.
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7. P. Harris,A. Lock,T. Nievelt (2002). Perceptions of political marketing in Sweden: a comparative perspective(Discussion Paper). Otago
8. S. Henneberg (2004). The views of anadvocatus dei: political marketing and its critics. Academic Papers
9. A. Kaskeala (2010). Value Creation in Political Marketing.
10. J. Kelly (1956). November 16, 2015 tarihinde Princeton website: edu/~wbialek/rome/refs/kelly_56. pdf adresinden alındı
11. P. Kotler,K. Keller (2006). Marketing Management. New Jersey: Pearson Prentice Hall, 12th ed, 12.
12. P. Kotler,N. Kotler (1999). Political Marketing. Handbook of Political Marketing, 3-18.
13. Philip Kotler,Sidney Levy (1969). Broadening the Concept of Marketing. Journal of Marketing, 33(1), 10-15.
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14. R. Kuhn (2007). Politics and the media in Britian.
15. J. Lees- Marshment (2001). The Marriage of Politics and Marketing. Political Studies, 49(4), 692-713.
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16. B. Newman (1999). Handbook of Political Marketing.
17. N. O'Shaughnessy (2002). Toward an ethical framework for political marketing. Psychology & Marketing, 1079-1095.
18. A. Ovidiu (2013). Marketing concepts within the political field. The USV Annals of Economics and Public Administration
19. C. Polat,B. Kulter (2008). Genç Seçmenler Gözüyle Siyasal Ürün (Siyasi Lider) Özellikleri. Uluslararası İnsan Bilimleri Dergisi
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21. Gareth Smith,John Saunders (1990). The application of marketing to British politics. Journal of Marketing Management, 5(3), 295-306.
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22. J. Wray (1999). Money and Politics. Handbook of Political Marketing, 741-758.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Yakup Durmaz, Emre Direkci. 2016. "A Theoretical Approach to Political Marketing". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue 52 (E10)).

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GJMBR Volume 15 Issue 52 (E10)

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M39

Submission ReceivedFebruary 5, 2015
Peer Review Double Blind
Handling Editor
Accepted March 4, 2015
Published November 20, 2015

Version of record

v1.2

Issue date

November 20, 2015

Language

English

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Article Matrices

Total Score: 102

Country: Turkey

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Yakup Durmaz, Emre Direkci (PhD/Dr. count: 0)

View Count (all-time): 432

Total Views (Real + Logic): 1908

Total Downloads (simulated): 150

Publish Date: 2015 11, Fri

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Total Views: 1.9K

Total Downloads: 150

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