Active Learning and Critical Thinking in Marketing: Using

Active Learning and Critical Thinking in Marketing: Using

C. M. Sashi

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Florida Atlantic University

Active Learning and Critical Thinking in Marketing: Using

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Connecting with the Eternal Ground

Abstract

This paper proposes using “exercises” (articles to spur Socratic dialogue), a pedagogical innovation to foster learning of critical concepts in marketing. Exercises enable students relatively unfamiliar with business and strategic decision making to learn marketing theory by applying concepts to better understand and solve current problems confronting an actual company. By allowing students to apply concepts in specific, feature-rich, real contexts, exercises stimulate critical thinking ability in the best traditions of the Socratic method. Exercises inspire understanding, analysis, and problem solving through reading, reflection, discussion, and application of marketing concepts. Learning from peers by sharing information and applying marketing concepts to generate insights about compelling problems helps enhance student retention of critical ideas.

References

34 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

C. M. Sashi. 2015. \u201cActive Learning and Critical Thinking in Marketing: Using\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E2): .

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GJMBR Volume 15 Issue E2
Pg. 1- 9

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification: JEL Code: M30

Submission ReceivedFebruary 11, 2015
Peer Review Double Blind
Handling Editor
Accepted March 5, 2015
Published March 15, 2015

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v1.2

Issue date

March 28, 2015

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Article Matrices

Total Score: 131

Country: United States

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: C. M. Sashi (PhD/Dr. count: 0)

View Count (all-time): 135

Total Views (Real + Logic): 4285

Total Downloads (simulated): 2241

Publish Date: 2015 03, Sat

Monthly Totals (Real + Logic):

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Total Views: 4285

Total Downloads: 2241

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