Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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Understanding the adoption of a new technology is an essential process to determine its uses and future advancements. This study aims at investigating the adoption of such similar technology i.e., Internet Banking (IB). The study adapted the Technology Acceptance Model (TAM) and Perceived Web Security (PWS) construct to understand the adoption of IB services in India. Perceived Usefulness (PU) and Perceived Ease of Use (PEoU) are considered as the two main determinants to evaluate the Attitude towards Use (ATU) and Intention to Use (INTU) internet banking services. A well-designed questionnaire is used and 340 responses were collected to empirically test the hypothesized relations of the theoretical model developed. The relationship between the constructs are tested using Structural Equation Modelling. The extended model of TAM once again confirmed the role of PU and PEoU in affecting the attitude and intention to use IB services. All the hypothesis were significant except the effect of PWS on attitude towards use of IB services.
Samala Nagaraj. 2017. \u201cAdoption of Internet Banking Services in India: An Empirical Study\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 17 (GJMBR Volume 17 Issue E2): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
The methods for personal identification and authentication are no exception.
Total Score: 107
Country: India
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Samala Nagaraj, Dr. Sapna Singh (PhD/Dr. count: 1)
View Count (all-time): 151
Total Views (Real + Logic): 3241
Total Downloads (simulated): 1690
Publish Date: 2017 10, Sun
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Understanding the adoption of a new technology is an essential process to determine its uses and future advancements. This study aims at investigating the adoption of such similar technology i.e., Internet Banking (IB). The study adapted the Technology Acceptance Model (TAM) and Perceived Web Security (PWS) construct to understand the adoption of IB services in India. Perceived Usefulness (PU) and Perceived Ease of Use (PEoU) are considered as the two main determinants to evaluate the Attitude towards Use (ATU) and Intention to Use (INTU) internet banking services. A well-designed questionnaire is used and 340 responses were collected to empirically test the hypothesized relations of the theoretical model developed. The relationship between the constructs are tested using Structural Equation Modelling. The extended model of TAM once again confirmed the role of PU and PEoU in affecting the attitude and intention to use IB services. All the hypothesis were significant except the effect of PWS on attitude towards use of IB services.
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