Adoption of Social and Moral Values through Advertising: An Analysis from the Literature.

Jaiman Preet Kaur; Dr. Jagmeet Bawa

Adoption of Social and Moral Values through Advertising: An Analysis from the Literature.

Jaiman Preet Kaur * §

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Dr. Jagmeet Bawa

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§ IKG-PTU, Kapurthala, Punjab, India.

Adoption of Social and Moral Values through Advertising: An Analysis from the Literature.

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Abstract

This paper aims to investigate the social and moral values predominating in the different aspects of advertising. It reviews and seeks to understand how different human values depicted in advertisements can be used to enhance the academic courses.

References

27 Cites in Article

Reference Format

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Jaiman Preet Kaur, Dr. Jagmeet Bawa. 2016. "Adoption of Social and Moral Values through Advertising: An Analysis from the Literature.". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E5).

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GJMBR Volume 16 Issue E5

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M37

Submission ReceivedDecember 7, 2015
Peer Review Double Blind
Handling Editor
Accepted January 5, 2016
Published January 15, 2016

Version of record

v1.2

Issue date

December 8, 2016

Language

English

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Article Matrices

Total Score: 154

Country: India

Subject: Global Journal of Management and Business Research

Authors: Jaiman Preet Kaur, Dr. Jagmeet Bawa (PhD/Dr. count: 1)

View Count (all-time): 338

Total Views (Real + Logic): 1287

Total Downloads (simulated): 86

Publish Date: 2016 01, Fri

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Total Views: 1.3K

Total Downloads: 86

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