“Age of Ethos”: Exploring Rhetorical Practices in Early Chinese Society

“Age of Ethos”: Exploring Rhetorical Practices in Early Chinese Society

Yong-Kang Wei

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The University of Texas Rio Grande Valley

“Age of Ethos”: Exploring Rhetorical Practices in Early Chinese Society

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Abstract

The essay explores the notion of collective ethos by looking closely at some of the key aspects of rhetorical and discourse practices in early Chinese society, such as ethos-as-spirit, the oneness of ethos/logos, and wei-yi (威仪; authority and deportment) among others, with a conclusion about the ethocentric nature of the traditional Chinese discourse system, rhetoric and philosophy included. To put things in perspective, it also discusses Western theories on ethos, including those by noted postmodernist theorists such as Bourdieu and Foucault. However, it does not argue that the Chinese tradition is the right path to rhetoric in general and ethos in particular but, rather, points out that rhetoric varies across cultures for an array of reasons, hence the necessity of approaching and understanding ethos differently from the model formulated by Aristotle.

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How to Cite This Article

Yong-Kang Wei. 2021. \u201c“Age of Ethos”: Exploring Rhetorical Practices in Early Chinese Society\u201d. Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 21 (GJHSS Volume 21 Issue A14): .

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GJHSS Volume 21 Issue A14
Pg. 1- 26

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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-A Classification: FOR Code: 199999

Submission ReceivedSeptember 7, 2021
Peer Review Double Blind
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Accepted October 2, 2021
Published October 15, 2021

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