“Age of Ethos”: Exploring Rhetorical Practices in Early Chinese Society

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Yong-Kang Wei
Yong-Kang Wei
1 University of Texas Rio Grande Valley

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The essay explores the notion of collective ethos by looking closely at some of the key aspects of rhetorical and discourse practices in early Chinese society, such as ethos-as-spirit, the oneness of ethos/logos, and wei-yi (威仪; authority and deportment) among others, with a conclusion about the ethocentric nature of the traditional Chinese discourse system, rhetoric and philosophy included. To put things in perspective, it also discusses Western theories on ethos, including those by noted postmodernist theorists such as Bourdieu and Foucault. However, it does not argue that the Chinese tradition is the right path to rhetoric in general and ethos in particular but, rather, points out that rhetoric varies across cultures for an array of reasons, hence the necessity of approaching and understanding ethos differently from the model formulated by Aristotle.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Yong-Kang Wei. 2021. \u201c“Age of Ethos”: Exploring Rhetorical Practices in Early Chinese Society\u201d. Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 21 (GJHSS Volume 21 Issue A14): .

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Exploring Rhetorical Practices in Youth Chocide.
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GJHSS Volume 21 Issue A14
Pg. 1- 26
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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-A Classification: FOR Code: 199999
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v1.2

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December 24, 2021

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English

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The essay explores the notion of collective ethos by looking closely at some of the key aspects of rhetorical and discourse practices in early Chinese society, such as ethos-as-spirit, the oneness of ethos/logos, and wei-yi (威仪; authority and deportment) among others, with a conclusion about the ethocentric nature of the traditional Chinese discourse system, rhetoric and philosophy included. To put things in perspective, it also discusses Western theories on ethos, including those by noted postmodernist theorists such as Bourdieu and Foucault. However, it does not argue that the Chinese tradition is the right path to rhetoric in general and ethos in particular but, rather, points out that rhetoric varies across cultures for an array of reasons, hence the necessity of approaching and understanding ethos differently from the model formulated by Aristotle.

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“Age of Ethos”: Exploring Rhetorical Practices in Early Chinese Society

Yong-Kang Wei
Yong-Kang Wei University of Texas Rio Grande Valley

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