All you Need to Know About: The Cultivation Theory

All you Need to Know About: The Cultivation Theory

Eman Mosharafa

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City University of New York

All you Need to Know About: The Cultivation Theory

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Abstract

Introduction-In this paper, the researcher comprehensively examines the cultivation theory. Conceptualized by George Gerbner in the 1960s and 1970s, the theory has been questioned with every media technological development. In the last six decades, the mass communication field witnessed the propagation of cable, satellite, video games and most recently social media. So far, the theory seems to have survived by continuous adjustment and refinement. Since 2000, over 125 studies have endorsed the theory, which points out to its ability to adapt to a constantly changing media environment. This research discusses the theory since its inception, its growth and expansion, and the future prospects for it. In the first section of the paper, an overview is given on the premises/founding concepts of the theory. Next is a presentation of the added components to the theory and their development over the last sex decades including: The cultivation analysis, the conceptual dimensions, types and measurement of cultivation, and the occurrence of cultivation across the borders.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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How to Cite This Article

Eman Mosharafa. 2015. \u201cAll you Need to Know About: The Cultivation Theory\u201d. Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 15 (GJHSS Volume 15 Issue A8).

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GJHSS Volume 15 Issue A8

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-A Classification FOR Code: 130205p

Submission ReceivedApril 9, 2015
Peer Review Double Blind
Handling Editor
Accepted May 5, 2015
Published May 15, 2015

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Issue date

September 11, 2015

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Article Matrices

Total Score: 131

Country: United States

Subject: Global Journal of Human-Social Science - A: Arts & Humanities

Authors: Eman Mosharafa (PhD/Dr. count: 0)

View Count (all-time): 214

Total Views (Real + Logic): 4228

Total Downloads (simulated): 2117

Publish Date: 2015 09, Fri

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Total Views: 4228

Total Downloads: 2117

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