An Analysis of Some Key Segments of Food and Beverage Sector of India

Dr (Ms) Ravi Kiran; Ms. Sheena Chhabra

An Analysis of Some Key Segments of Food and Beverage Sector of India

Dr (Ms) Ravi Kiran * §

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Ms. Sheena Chhabra

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Thapar University, Patiala.

An Analysis of Some Key Segments of Food and Beverage Sector of India

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Abstract

Purpose-This research aims to study the changing trends of Food and Beverage sector since liberalization and to analyse the key segments of Food and Beverage sector of India. Research Methodology-The data regarding the sales of key segments like Confectionary, Bread, Fun food and Snack, and Food Juices and Concentrates is collected from year 1990 to 2010. Findings-Out of four segments, the total growth rate of Bread segment is maximum i.e. 3.54 percent. Originality-This paper is unique because the paper is focussing on Food and Beverage Sector which is an emerging sector in Indian economy. The analysis of various segments of the sector has been done through growth rates considering the sales from year 1990 to 2010 which includes the sales of recessionary period as well.

References

14 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr (Ms) Ravi Kiran, Ms. Sheena Chhabra. 1970. "An Analysis of Some Key Segments of Food and Beverage Sector of India". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 12 (GJMBR Volume 12 Issue A14).

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GJMBR Volume 12 Issue A14

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Confectionery Food and Beverage (F&B) Sector Food Juices and Concentrates Fun food and Snacks Growth rate India

Classification

GJMBR-A Classification FOR Code:150401 JEL Code:P46

H53

Submission ReceivedJune 18, 2012
Peer Review Double Blind
Handling Editor
Accepted July 13, 2012
Published July 28, 2012

Version of record

v1.2

Language

English

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Article Matrices

Total Score: 149

Country: Unknown

Subject: Global Journal of Management and Business Research

Authors: Ms. Sheena Chhabra, Dr (Ms) Ravi Kiran (PhD/Dr. count: 0)

View Count (all-time): 248

Total Views (Real + Logic): 7877

Total Downloads (simulated): 673

Publish Date: 2012 07, Sat

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Total Views: 7.9K

Total Downloads: 673

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