An Assessment of Customer-Centricity Success Factors: Context of the Lebanese Market

1
Fatima Al Sayed
Fatima Al Sayed
2
Hussin J. Hejase
Hussin J. Hejase
3
Bassam Hamdar
Bassam Hamdar
4
Ali Hatoum
Ali Hatoum
5
Ale J. Hejase
Ale J. Hejase
1 Al Maaref University

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Academically, in the context of the Lebanese market, customer-centricity has not been addressed earlier; the factors that drive the success of a customer-centric strategy for an organization are to be recognized. An organization needs to identify and define the benefit and critical success factors (CSFs) of having the customer as the driver for its operations. A customer-centric organization capitalizes on an operating model based on a deep understanding of its customers, what they value, and what contribution they make to the company’s profitability. This paper aims to assess and analyze the critical success factors of organizational customer-centricity within the context of the Lebanese market. It follows a quantitative approach with data collected from survey questionnaires administered to different employees of different organizations in various Lebanese regions.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Fatima Al Sayed. 2026. \u201cAn Assessment of Customer-Centricity Success Factors: Context of the Lebanese Market\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 22 (GJMBR Volume 22 Issue E2): .

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Highly detailed analysis of customer-centric success factors in the Lebanese market.
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: DDC Code: 338.762138456094897 LCC Code: HD9697.T454
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June 25, 2022

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English

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Academically, in the context of the Lebanese market, customer-centricity has not been addressed earlier; the factors that drive the success of a customer-centric strategy for an organization are to be recognized. An organization needs to identify and define the benefit and critical success factors (CSFs) of having the customer as the driver for its operations. A customer-centric organization capitalizes on an operating model based on a deep understanding of its customers, what they value, and what contribution they make to the company’s profitability. This paper aims to assess and analyze the critical success factors of organizational customer-centricity within the context of the Lebanese market. It follows a quantitative approach with data collected from survey questionnaires administered to different employees of different organizations in various Lebanese regions.

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An Assessment of Customer-Centricity Success Factors: Context of the Lebanese Market

Fatima Al Sayed
Fatima Al Sayed Al Maaref University
Hussin J. Hejase
Hussin J. Hejase
Bassam Hamdar
Bassam Hamdar
Ali Hatoum
Ali Hatoum
Ale J. Hejase
Ale J. Hejase

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