An Integrated Framework for Promoting Eco Initiatives: Role of Educational Institutions as Execution Specialists

1
Mr. Rajiv Mishra
Mr. Rajiv Mishra
2
Prof. Srinivasan Kannan
Prof. Srinivasan Kannan
3
Prof. Mantun Kumar Singh
Prof. Mantun Kumar Singh
1 (1) Manipal University, Manipal (2) TeamLease Skills University, Vadodara (3) Vinoba Bhave University, Hazaribag

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The basic question before a curriculum planner intending to design an Ecotourism Course is -whether it is to be need based or demand based. A demand based Course needs to have market considerations as its primary objective. It is controlled by supply-demand chain in both the choice and treatment of the curriculum. For instance, a market survey (Nivedita Mukherjee) sequences the required ‘skills’ of a Tourism Management in the following order: educational qualification, soft skills, aptitude, training and experience. A demand based curriculum planner could make choice of materials to cater to these skills, although a huge variation could arise in the interpretation of each of the ‘skills’. The formulation of a need based ecotourism Course is more challenging. It goes beyond the content mapping that is usually done for market oriented curriculum. Planning a need based ecotourism course requires comprehensive understanding of the components ecotourism and their interrelationships. The direct and indirect impacts on natural resources and socio-economic conditions of human settlements at the ecotourism sites point to the requirement of concerted action towards conservation. This conceptual paper addresses the role of Educational Institutions in promoting eco-initiatives.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Mr. Rajiv Mishra. 2015. \u201cAn Integrated Framework for Promoting Eco Initiatives: Role of Educational Institutions as Execution Specialists\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 15 (GJMBR Volume 15 Issue A1): .

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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-A Classification: JEL Code: M00, N30
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February 6, 2015

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The basic question before a curriculum planner intending to design an Ecotourism Course is -whether it is to be need based or demand based. A demand based Course needs to have market considerations as its primary objective. It is controlled by supply-demand chain in both the choice and treatment of the curriculum. For instance, a market survey (Nivedita Mukherjee) sequences the required ‘skills’ of a Tourism Management in the following order: educational qualification, soft skills, aptitude, training and experience. A demand based curriculum planner could make choice of materials to cater to these skills, although a huge variation could arise in the interpretation of each of the ‘skills’. The formulation of a need based ecotourism Course is more challenging. It goes beyond the content mapping that is usually done for market oriented curriculum. Planning a need based ecotourism course requires comprehensive understanding of the components ecotourism and their interrelationships. The direct and indirect impacts on natural resources and socio-economic conditions of human settlements at the ecotourism sites point to the requirement of concerted action towards conservation. This conceptual paper addresses the role of Educational Institutions in promoting eco-initiatives.

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An Integrated Framework for Promoting Eco Initiatives: Role of Educational Institutions as Execution Specialists

Mr. Rajiv Mishra
Mr. Rajiv Mishra (1) Manipal University, Manipal (2) TeamLease Skills University, Vadodara (3) Vinoba Bhave University, Hazaribag
Prof. Srinivasan Kannan
Prof. Srinivasan Kannan
Prof. Mantun Kumar Singh
Prof. Mantun Kumar Singh

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