An Interactive Influence of Country of Origin on Buying Intention of Branded Clothing: A Study on Female Brand

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Dr. Arafatur Rahaman
Dr. Arafatur Rahaman
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Arafatur Rahaman
Arafatur Rahaman

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An Interactive Influence of Country of Origin on Buying Intention of Branded Clothing: A Study on Female Brand Banner
  • English
  • Afrikaans
  • Albanian
  • Amharic
  • Arabic
  • Armenian
  • Azerbaijani
  • Basque
  • Belarusian
  • Bengali
  • Bosnian
  • Bulgarian
  • Catalan
  • Cebuano
  • Chichewa
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Corsican
  • Croatian
  • Czech
  • Danish
  • Dutch
  • Esperanto
  • Estonian
  • Filipino
  • Finnish
  • French
  • Frisian
  • Galician
  • Georgian
  • German
  • Greek
  • Gujarati
  • Haitian Creole
  • Hausa
  • Hawaiian
  • Hebrew
  • Hindi
  • Hmong
  • Hungarian
  • Icelandic
  • Igbo
  • Indonesian
  • Irish
  • Italian
  • Japanese
  • Javanese
  • Kannada
  • Kazakh
  • Khmer
  • Korean
  • Kurdish (Kurmanji)
  • Kyrgyz
  • Lao
  • Latin
  • Latvian
  • Lithuanian
  • Luxembourgish
  • Macedonian
  • Malagasy
  • Malay
  • Malayalam
  • Maltese
  • Maori
  • Marathi
  • Mongolian
  • Myanmar (Burmese)
  • Nepali
  • Norwegian
  • Pashto
  • Persian
  • Polish
  • Portuguese
  • Punjabi
  • Romanian
  • Russian
  • Samoan
  • Scots Gaelic
  • Serbian
  • Sesotho
  • Shona
  • Sindhi
  • Sinhala
  • Slovak
  • Slovenian
  • Somali
  • Spanish
  • Sundanese
  • Swahili
  • Swedish
  • Tajik
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Ukrainian
  • Urdu
  • Uzbek
  • Vietnamese
  • Welsh
  • Xhosa
  • Yiddish
  • Yoruba
  • Zulu

The purpose of this study is to investigate affects of country of origin on branded clothing by female consumers. As expected, regression analysis clearly illustrates the topical relevance of the issue and country of origin has found significant impact on female consumer’s perception of choosing branded clothing. Factor analysis has been performed to identify most preferred factors that led by 26 key factors. This result will help marketer to set strategy by understanding market insights and it might be useful to academicians, manufacturers and other applied researchers now and in the future. This paper could help marketing managers employ promotional techniques that deemphasize, downplay or avoid the COO information in order to prevent or reduce any risks if a country’s image is unfavorable. Conversely, firms may choose to emphasize COO if the country’s image is favorable.

15 Cites in Articles

References

  1. G Elliott,R Camoron (1994). Consumer perception of product quality and the country of origin effect.
  2. Johny Johansson,Susan Douglas,Ikujiro Nonaka (1985). Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective.
  3. Kevin Keller (1998). Strategic Brand Management: Building, Measuring, and Managing Brand Equity..
  4. K Keller (2004). Building, Measuring and Managing Brand Equity 2nd Edn.
  5. Jin Lee,Wei-Na Lee (2009). Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge.
  6. L Lin,C Chen (2006). The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan.
  7. K Meier-Pesti,E Kirchler (2003). Nationalism and patriotism as determinants of European identity and attitudes towards the euro.
  8. J Nunnally (1967). Psychometric theory.
  9. Narissara Parkvithee,Mario Miranda (2012). The interaction effect of country‐of‐origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels.
  10. Robert Schooler (1965). Product Bias in the Central American Common Market.
  11. Mrugank Thakor,C Kohli (1996). Brand origin: conceptualization and review.
  12. Peeter Verlegh,Jan-Benedict E. M. Steenkamp (1999). A review and meta-analysis of country-of-origin research.
  13. Warren Bilkey,Erik Nes (1982). Country-of-Origin Effects on Product Evaluations.
  14. Ernest Dichter (1962). The world customer.
  15. K Dickerson (1999). Imported versus U.S. produced apparel: Consumer views and buying patterns.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Dr. Arafatur Rahaman. 2014. \u201cAn Interactive Influence of Country of Origin on Buying Intention of Branded Clothing: A Study on Female Brand\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E2): .

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GJMBR Volume 14 Issue E2
Pg. 21- 30
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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v1.2

Issue date

June 17, 2014

Language

English

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The purpose of this study is to investigate affects of country of origin on branded clothing by female consumers. As expected, regression analysis clearly illustrates the topical relevance of the issue and country of origin has found significant impact on female consumer’s perception of choosing branded clothing. Factor analysis has been performed to identify most preferred factors that led by 26 key factors. This result will help marketer to set strategy by understanding market insights and it might be useful to academicians, manufacturers and other applied researchers now and in the future. This paper could help marketing managers employ promotional techniques that deemphasize, downplay or avoid the COO information in order to prevent or reduce any risks if a country’s image is unfavorable. Conversely, firms may choose to emphasize COO if the country’s image is favorable.

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An Interactive Influence of Country of Origin on Buying Intention of Branded Clothing: A Study on Female Brand

Arafatur Rahaman
Arafatur Rahaman

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