An Interactive Influence of Country of Origin on Buying Intention of Branded Clothing: A Study on Female Brand

An Interactive Influence of Country of Origin on Buying Intention of Branded Clothing: A Study on Female Brand

Dr. Arafatur Rahaman

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Abstract

The purpose of this study is to investigate affects of country of origin on branded clothing by female consumers. As expected, regression analysis clearly illustrates the topical relevance of the issue and country of origin has found significant impact on female consumer’s perception of choosing branded clothing. Factor analysis has been performed to identify most preferred factors that led by 26 key factors. This result will help marketer to set strategy by understanding market insights and it might be useful to academicians, manufacturers and other applied researchers now and in the future. This paper could help marketing managers employ promotional techniques that deemphasize, downplay or avoid the COO information in order to prevent or reduce any risks if a country’s image is unfavorable. Conversely, firms may choose to emphasize COO if the country’s image is favorable.

References

15 Cites in Article

Reference Format

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Arafatur Rahaman. 2014. \u201cAn Interactive Influence of Country of Origin on Buying Intention of Branded Clothing: A Study on Female Brand\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E2).

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GJMBR Volume 14 Issue E2

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

branded clothing country of origin and key factors female buying behavio r

Submission ReceivedDecember 14, 2013
Peer Review Double Blind
Handling Editor
Accepted January 2, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

June 17, 2014

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Article Matrices

Total Score: 101

Country: Bangladesh

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Arafatur Rahaman (PhD/Dr. count: 0)

View Count (all-time): 135

Total Views (Real + Logic): 4879

Total Downloads (simulated): 2350

Publish Date: 2014 06, Tue

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Total Views: 4879

Total Downloads: 2350

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