An Investigation of Consumer Buying Behavior for Food Products: An Empirical Study of Rural and Urban Areas of Haryana

An Investigation of Consumer Buying Behavior for Food Products: An Empirical Study of Rural and Urban Areas of Haryana

Dr. Kiran Mor

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Ms. Savneet Sethia

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GJMBR Volume 15 Issue E8

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The objective of our study was to evaluate, in a population of Togolese People Living With HIV(PLWHIV), the agreement between three scores derived from the general population namely the Framingham score, the Systematic Coronary Risk Evaluation (SCORE), the evaluation of the cardiovascular risk (CVR) according to the World Health Organization.

The present study determines the factors that led to the purchase of processed, packaged, ready to use and branded food products. The food consumption pattern in India is rapidly changing from unprocessed unbranded low quality food products to processed, ready to use, packaged and branded food products. The study was carried out in the four cities of Haryana A sample of 500 respondents was taken for research study and according to the chosen methodological research approach, the quantity data were analyzed by using methods through SPSS software. The study revealed the major factors that influence consumer to purchase such kind of food items; these were quality, brand, health consciousness and other external factors.

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References

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Janathan Lowell (2004). The food industry and its impact upon increasing global obesity: a case study.
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C Rao,Hanumantha (2000). Declining Demand for Food grains in Rural India: Causes and Implications.
E Carrillo,P Varela,A Salvador,S Fiszman (2011). MAIN FACTORS UNDERLYING CONSUMERS' FOOD CHOICE: A FIRST STEP FOR THE UNDERSTANDING OF ATTITUDES TOWARD “HEALTHY EATING”.
Mann Ws (1963). STRUCTURE AND PATTERN OF FOOD CONSUMPTION OF FARM FAMILIES IN EASTERN NIGERIA.
Pande Jk (1963). LEVEL OF LIVING IN RURAL AREAS OF UTTAR PRADESH.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Ms. Savneet Sethia. 2015. \u201cAn Investigation of Consumer Buying Behavior for Food Products: An Empirical Study of Rural and Urban Areas of Haryana\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E8): .

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GJMBR Volume 15 Issue E8
Pg. 7- 11

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification: JEL Code: E21

Submission ReceivedFebruary 10, 2015
RevisedFebruary 10, 2015
Peer Review Double Blind
Handling Editor
Accepted March 4, 2015
Published March 15, 2015

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v1.2

Issue date

September 21, 2015

Language

English

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Article Matrices

Total Score: 107

Country: India

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Dr. Kiran Mor, Ms. Savneet Sethia (PhD/Dr. count: 1)

View Count (all-time): 92

Total Views (Real + Logic): 3935

Total Downloads (simulated): 1944

Publish Date: 2015 09, Mon

Monthly Totals (Real + Logic):

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Total Views: 3935

Total Downloads: 1944

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