An Investigation of Consumer Buying Behavior for Food Products: An Empirical Study of Rural and Urban Areas of Haryana

Ms. Savneet Sethia

An Investigation of Consumer Buying Behavior for Food Products: An Empirical Study of Rural and Urban Areas of Haryana

Ms. Savneet Sethia *

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An Investigation of Consumer Buying Behavior for Food Products: An Empirical Study of Rural and Urban Areas of Haryana

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Abstract

The present study determines the factors that led to the purchase of processed, packaged, ready to use and branded food products. The food consumption pattern in India is rapidly changing from unprocessed unbranded low quality food products to processed, ready to use, packaged and branded food products. The study was carried out in the four cities of Haryana A sample of 500 respondents was taken for research study and according to the chosen methodological research approach, the quantity data were analyzed by using methods through SPSS software. The study revealed the major factors that influence consumer to purchase such kind of food items; these were quality, brand, health consciousness and other external factors.

References

11 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Ms. Savneet Sethia. 2015. "An Investigation of Consumer Buying Behavior for Food Products: An Empirical Study of Rural and Urban Areas of Haryana". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E8).

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GJMBR Volume 15 Issue E8

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: E21

Submission ReceivedFebruary 10, 2015
Peer Review Double Blind
Handling Editor
Accepted March 4, 2015
Published March 15, 2015

Version of record

v1.2

Issue date

September 21, 2015

Language

English

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Article Matrices

Total Score: 107

Country: India

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Dr. Kiran Mor, Ms. Savneet Sethia (PhD/Dr. count: 1)

View Count (all-time): 284

Total Views (Real + Logic): 1660

Total Downloads (simulated): 143

Publish Date: 2015 03, Sun

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Total Views: 1.7K

Total Downloads: 143

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