Analyse de l’Adoption du Mobile Banking dans une Economie en Développement: Une Application au Cameroun

Analyse de l’Adoption du Mobile Banking dans une Economie en Développement: Une Application au Cameroun

Gaelle Tatiana Timba Dr

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Votsoma Djekna

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Emmanuel Meido Sime

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University of Douala

Analyse de l’Adoption du Mobile Banking dans une Economie en Développement: Une Application au Cameroun

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Abstract

The paper analyses the factors that explain the adoption of mobile banking services in a developing country. The paradox of high penetration of mobile telephony and low consumption of mobile banking services raises questions. For this reason, after a literature review, we used a logit regression on a sample of 156 respondents. The main findings of the study indicate that the need for help with the use and the frequency of deposits and withdrawals negatively affect adoption. Moreover, the frequency of checking the account balance, the number of banks with which the customer is related and the evaluation of the quality of the application are positively affecting the adoption of mobile banking.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Gaelle Tatiana Timba. 2020. \u201cAnalyse de l’Adoption du Mobile Banking dans une Economie en Développement: Une Application au Cameroun\u201d. Global Journal of Management and Business Research - C: Finance GJMBR-C Volume 20 (GJMBR Volume 20 Issue C3).

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GJMBR Volume 20 Issue C3

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-C Classification JEL Code: E49

G20

Submission ReceivedDecember 13, 2019
Peer Review Double Blind
Handling Editor
Accepted January 1, 2020
Published January 15, 2020

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v1.2

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July 10, 2020

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