Analyzing the Impact of Advertising and Sales Promotion Costs on Sales Revenues and Profits of DSE Listed Ceramic Companies in Bangladesh

Analyzing the Impact of Advertising and Sales Promotion Costs on Sales Revenues and Profits of DSE Listed Ceramic Companies in Bangladesh

Avik Ranjan Bhowmik

Contact

Md. Kamal Hossain

Contact

Vongdeuan Vangpadith

Contact

Nadia Chowdury

Contact

Islamic University

Analyzing the Impact of Advertising and Sales Promotion Costs on Sales Revenues and Profits of DSE Listed Ceramic Companies in Bangladesh

Article Fingerprint

ReserarchID

VM5C8

Analyzing the Impact of Advertising and Sales Promotion Costs on Sales Revenues and Profits of DSE Listed Ceramic Companies in Bangladesh Banner

AI TAKEAWAY

Connecting with the Eternal Ground

References

43 Cites in Article

Reference Format

D Abdullahi (2015). Effect of Advertising on the Sales Revenue and the Profitability of Selected Food and Beverages Firms in Nigeria.
O Agbeja,O Adelakun,A Daramola (2015). Analysis of the Effect of Advertising on Sales and Profitability of Company.
L Odedeji,M Onwuama,O Awe,A Ogunmuyiwa (2001). PERCEPTION AND ACCEPTABILITY OF ASSISTED REPRODUCTIVE TECHNOLOGY AMONG INFERTILE WOMEN IN SELECTED HOSPITALS IN LAGOS STATE.
W Arens (2002). Contemporary advertising.
W Arens (1996). Dirksen, Charles J. and Arthur Kroeger.<i>Advertising Principles and Problems</i>. Homewood. Illinois: Richard D. Irwin. Inc., 1973.
Bcmea (2018). Ceramic Industry in Bangladesh.
K Blanchard,C Schewe,Nelson Hiam,A (1999). Principles of biochemistry, 2nd edition, edited by Albert Lehninger, David Nelson, and Michael Cox, Worth Publishers, Inc., New York, 1992, 1012 pp, $67.95.
Jean Boddewyn,Monica Leardi (1989). Sales Promotions: Practice, Regulation and Self-Regulation Around the World.
R Bravo,E Fraj,E Martinez (2007). Family as a source of consumer-based brand equity.
S Broadbent (2001). Advertising.
A Burmester,J Becker,H Van Heerde,M Clement (2015). The impact of pre-and postlaunch publicity and advertising on new product sales.
C Cobb-Walgren,C Ruble,N Donthu (1995). Brand equity, brand preference and purchase intent.
De Chernatony,L (2010). From Brand Vision to Brand EvaluationA Strategic Process for Building Integrated Brands.
Marnik G. Dekimpe,Dominique Hanssens,Jorge Silva-Risso (1999). Long-run effects of price promotions in scanner markets.
M Etzel,B Walker,Stanton (2007). Marketing.
J Frank (2005). Advertising.
J Galbraith (1976). Books Notes of the Missionary Research Library 3041 Broadway, New York, New York 10027.
R Griffin,M Pustay (2007). International Business by Griffin and Pustay (5 th ).
Illinois Hindsdale,U Unknown Title.
K Keller (2008). Strategic Brand Management: Building, Measuring, and Managing Brand Equity..
J Kim,J Jun,L Tang,) Rebecca (2019). How well does advertising work on restaurant performance? A dynamic and quadratic approach.
K Kim (2007). Unknown Title.
P Kotler,G Armstrong (2010). Principles of Marketing, The European Edition, Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong Prentice Hall, ISBN 0-13-165903-0, 1996.
Asaolu, Taiwo O.,Akinkoye, Ebenezer Y.,Akinadewo, Israel S. (1988). "Forensic accounting skills and tax evasion detection in Lagos State, Nigeria".
Lisa Troy (2025). Enhancing Marketing Student Success with AI-Guided Experiential Learning: A Case Study.
Teresa Montaner,José-Miguel Pina (2008). The Effect Of Promotion Type And Benefit Congruency On Brand Image.
S Moorthy,S Hawkins (2005). Advertising repetition and quality perception.
A Morden,D Nijs,V Dekimpe,M (1991). The category demand effects of price promotions.
I Odunlami,A Ogunsiji (2011). Effect of sales promotion as a tool on organizational performance.
Mariola Palazn-Vidal,Elena Delgado-Ballester (2005). Sales Promotions Effects on Consumer-Based Brand Equity.
K Pauwels,D Hanssens,Siddarth (2002). the Long Term Effects of Price Promotions on Category Incidence, Brand Choice and Purchase Quantity.
K Pride (1987). McCallum, Ian Stewart, (born 24 Sept. 1936), Executive Sales Manager, Save & Prosper Sales Ltd, 1989–95 (Sales Manager, 1985–87, Area Manager, 1987–89).
J Richards,C Curran (2002). Oracles on advertising searching for a definition.
Connor Brenna,Marcus Salvatori,Shawn Khan,George Djaiani,Simone Schiavo,Rita Katznelson (2005). The role of routine cardiac investigations before hyperbaric oxygen treatment.
T Shimp (2007). Integrated marketing communications in advertising and promotion.
Mason Unknown Title.
S Srini,S Srinivasan,Anderson Re (2000). Concepts and strategy guidelines for designing value enhancing sales promotions.
Srini Srinivasan,Rolph Anderson (1998). Concepts and strategy guidelines for designing value enhancing sales promotions.
A Villarejo,M Sanchez (2005). The impact of marketing communication and price promotion on brand equity.
Ferrel William,M Pride (1991). Ferrel, William.
B Yoo,N Donthu,S Lee (2000). An examination of selected marketing mix elements and brand equity.
C Young (2005). The Advertising Handbook, Ideas In flight.
Jehiel Zif,Robert Young,Ian Fenwick (1984). A Transnational Study of Advertising-to-Sales Ratios.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Avik Ranjan Bhowmik. 2020. \u201cAnalyzing the Impact of Advertising and Sales Promotion Costs on Sales Revenues and Profits of DSE Listed Ceramic Companies in Bangladesh\u201d. Global Journal of Management and Business Research - D: Accounting & Auditing GJMBR-D Volume 20 (GJMBR Volume 20 Issue D2).

More Citation Formats

Select Citation Style:

Download Citation

GJMBR Volume 20 Issue D2

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Not Found

Classification

GJMBR-D Classification JEL Code: M49

Submission ReceivedDecember 7, 2019
Peer Review Double Blind
Handling Editor
Accepted January 4, 2020
Published January 15, 2020

Version of record

v1.2

Issue date

December 12, 2020

Language

Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Views: 2335

Total Downloads: 1048

2026 Trends

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]