Appliancesa New Product Development: Exploring the Influence of Fuzzy Front End Phase on Time to Market

Appliancesa New Product Development: Exploring the Influence of Fuzzy Front End Phase on Time to Market

Marcos Vinicius De Barros

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Osmar Possamai

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Luiz Veriano Oliveira Dalla Valentina

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Marco Aurelio De Oliveira

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Appliancesa New Product Development: Exploring the Influence of Fuzzy Front End Phase on Time to Market

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Abstract

The purpose of this study was to identify the main uncertainties involved in the fuzzy front end phase of a new product development and to determine the weight of factors that define the time to market a product. The focus of this study has emerged from the need to explain the complexity of the fuzzy front end of a project and to understand and establish a treatment for the variables involved. Although literature covers the existence of difficulties in managing the fuzzy front end of projects, there is no reference to the identification of those variables and to the determination of their influence on the time to market. The interest in the fuzzy front end is justified due to the doubts that occur at that point of the development process of a new product. The fuzzy front end mentioned by some authors covers project management difficulties that occur at the very beginning of a project due to the lack of more precise data and to the possibility that the project team may face unknown situations and tasks. This paper proposes the use of systemic modeling tools in the fuzzy front end of a new product and the use of linear regression and variance analysis to determine the time to market. A study to be used as the database has been carried out with a home appliance company.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Marcos Vinicius De Barros. 2014. \u201cAppliancesa New Product Development: Exploring the Influence of Fuzzy Front End Phase on Time to Market\u201d. Global Journal of Research in Engineering - G: Industrial Engineering GJRE-G Volume 13 (GJRE Volume 13 Issue G5).

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GJRE Volume 13 Issue G5

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Journal Specifications

Crossref Journal DOI 10.17406/gjre

Print ISSN 0975-5861

e-ISSN 2249-4596

Keywords

conceptual design fuzzy front end new product development time to market

Submission ReceivedDecember 12, 2012
Peer Review Double Blind
Handling Editor
Accepted January 5, 2013
Published January 15, 2013

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January 2, 2014

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Article Matrices

Total Score: 104

Country: Brazil

Subject: Global Journal of Research in Engineering - G: Industrial Engineering

Authors: Marcos Vinicius De Barros, Osmar Possamai, Luiz Veriano Oliveira Dalla Valentina, Marco Aurelio De Oliveira (PhD/Dr. count: 0)

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Total Views: 4809

Total Downloads: 2385

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