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With the steady development of information technology, new media plays a key role in enterprise marketing. It has very high coverage, can effectively spread the information of the enterprise, and help build enterprise culture. While promoting the innovation and development of enterprises, precision marketing realized at a lower cost, which helps to achieve the interaction between enterprises and consumers, plays a critical role in promoting the diversification of the consumer market and promoting the economic development of enterprises.
Siqi Wang. 2021. \u201cApplication of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 21 (GJMBR Volume 21 Issue E4): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 132
Country: China
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Siqi Wang, Yuqing Geng (PhD/Dr. count: 0)
View Count (all-time): 169
Total Views (Real + Logic): 2047
Total Downloads (simulated): 949
Publish Date: 2021 10, Sat
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With the steady development of information technology, new media plays a key role in enterprise marketing. It has very high coverage, can effectively spread the information of the enterprise, and help build enterprise culture. While promoting the innovation and development of enterprises, precision marketing realized at a lower cost, which helps to achieve the interaction between enterprises and consumers, plays a critical role in promoting the diversification of the consumer market and promoting the economic development of enterprises.
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