Application of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example

Article ID

5PI6K

Application of new media in enterprise marketing for cosmetic companies.

Application of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example

Siqi Wang
Siqi Wang Shanghai Dianji University
Yuqing Geng
Yuqing Geng
DOI

Abstract

With the steady development of information technology, new media plays a key role in enterprise marketing. It has very high coverage, can effectively spread the information of the enterprise, and help build enterprise culture. While promoting the innovation and development of enterprises, precision marketing realized at a lower cost, which helps to achieve the interaction between enterprises and consumers, plays a critical role in promoting the diversification of the consumer market and promoting the economic development of enterprises.

Application of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example

With the steady development of information technology, new media plays a key role in enterprise marketing. It has very high coverage, can effectively spread the information of the enterprise, and help build enterprise culture. While promoting the innovation and development of enterprises, precision marketing realized at a lower cost, which helps to achieve the interaction between enterprises and consumers, plays a critical role in promoting the diversification of the consumer market and promoting the economic development of enterprises.

Siqi Wang
Siqi Wang Shanghai Dianji University
Yuqing Geng
Yuqing Geng

No Figures found in article.

Siqi Wang. 2021. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 21 (GJMBR Volume 21 Issue E4): .

Download Citation

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Classification
GJMBR-E Classification: JEL Code: M31
Keywords
Article Matrices
Total Views: 1846
Total Downloads: 906
2026 Trends
Research Identity (RIN)
Related Research
Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]

Request Access

Please fill out the form below to request access to this research paper. Your request will be reviewed by the editorial or author team.
X

Quote and Order Details

Contact Person

Invoice Address

Notes or Comments

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

High-quality academic research articles on global topics and journals.

Application of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example

Siqi Wang
Siqi Wang Shanghai Dianji University
Yuqing Geng
Yuqing Geng

Research Journals