Audience Perception and Preference of Motivational Determinants between Online and Television Advertisements

Blessed Frederick Ngonso

Audience Perception and Preference of Motivational Determinants between Online and Television Advertisements

Blessed Frederick Ngonso * §

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ngonso.frederick

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§ Edo University Iyamho, Edo State, Nigeria

Audience Perception and Preference of Motivational Determinants between Online and Television Advertisements

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Abstract

What motivates humans is a question that psychologists have deliberated upon for a long time now. In consumer advertising, motivation is describe as a process that leads to choices of products and services. The primary psychological variables that propel human motivation are needs, drives, and goals. While these variables are significant in understanding the topic under investigation, the researcher is prompted to examine ”why consumers are motivated to consume online advertisement or television commercials and what influences their preference”? The researcher relied on the following research questions to guide the proper execution of this study: i. what are the motivational factors that influence consumers’ consumption of online advertisement and or television commercials? ii which of these is the most preferred? iii do media influence advertisement choices? The study adopts an online survey method using Google Form, software which allows online administration of data instrument, sample size determination, inquiry, and representation of tools from the URL through email and social media platforms which make it easier to get responses and allows viewing analysis in real-time.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Blessed Frederick Ngonso, ngonso.frederick. 2019. "Audience Perception and Preference of Motivational Determinants between Online and Television Advertisements". Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 19 (GJHSS Volume 19 Issue A12).

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GJHSS Volume 19 Issue A12

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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Classification

GJHSS-A Classification FOR Code: 130201

Submission ReceivedDecember 11, 2018
Peer Review Double Blind
Handling Editor
Accepted January 2, 2019
Published January 15, 2019

Version of record

v1.2

Issue date

November 14, 2019

Language

English

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Article Matrices

Total Score: 101

Country: Nigeria

Subject: Global Journal of Human-Social Science

Authors: Blessed Frederick Ngonso (PhD/Dr. count: 0)

View Count (all-time): 372

Total Views (Real + Logic): 1211

Total Downloads (simulated): 101

Publish Date: 2019 01, Tue

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Total Views: 1.2K

Total Downloads: 101

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