Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
February 17, 2026
Neural Networks and Rules-based Systems used to Find Rational and
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ReserarchID
H184R
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Neural Networks and Rules-based Systems used to Find Rational and
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Studies about purchase intention have grown in the marketing area. This is so especially for those seeking to associate loyalty and brand image. Within this context, this paper has sought to analyze the background of purchase intention of soccer club sport products. Then, to apply a descriptive research with 1056 respondents who are fans. The data collected were analyzed using a set of techniques from Structural Equation Modeling (SEM). The results of this research show that the intension of buying is more directly associated to loyalty to the brand rather than the actual image of the soccer club. It was evident the psychological commitment, the emotional attachment and the recognition or association to the brand antecede the purchase intention of sports articles made available by the soccer clubs. In conclusion, the final consideration and academic and managerial recommendations were expounded upon.
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