Background of Purchase Intention of Brazilian Soccer Club Fans

Clecio Falcao Araujo; Fernando De Oliveira Santini; Wagner Junior Ladeira

Background of Purchase Intention of Brazilian Soccer Club Fans

Clecio Falcao Araujo * §

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Fernando De Oliveira Santini

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Wagner Junior Ladeira

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PontifAcia Universidade CatAlica do Rio grande do Sul

Background of Purchase Intention of Brazilian Soccer Club Fans

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Abstract

Studies about purchase intention have grown in the marketing area. This is so especially for those seeking to associate loyalty and brand image. Within this context, this paper has sought to analyze the background of purchase intention of soccer club sport products. Then, to apply a descriptive research with 1056 respondents who are fans. The data collected were analyzed using a set of techniques from Structural Equation Modeling (SEM). The results of this research show that the intension of buying is more directly associated to loyalty to the brand rather than the actual image of the soccer club. It was evident the psychological commitment, the emotional attachment and the recognition or association to the brand antecede the purchase intention of sports articles made available by the soccer clubs. In conclusion, the final consideration and academic and managerial recommendations were expounded upon.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Clecio Araujo, Fernando Santini, Wagner Ladeira. 2013. "Background of Purchase Intention of Brazilian Soccer Club Fans". Global Journal of Management and Business Research, Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E7).

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GJMBR Volume 13 Issue E7

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

brand loyalty and image purchase intention

Classification

GJMBR-E Classification JEL Code: D71

D69

Submission ReceivedDecember 16, 2012
Peer Review Double Blind
Handling Editor
Accepted January 2, 2013
Published January 15, 2013

Version of record

v1.2

Issue date

September 9, 2013

Language

English

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Article Matrices

Total Score: 150

Country: Brazil

Subject: Global Journal of Management and Business Research

Authors: Fernando De Oliveira Santini, Wagner Junior Ladeira, Clcio FalcAo Araujo (PhD/Dr. count: 0)

View Count (all-time): 306

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Publish Date: 2013 01, Tue

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Total Views: 1.9K

Total Downloads: 168

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