Benchmarking for Indian Airlines Industry in Contemporary Market Scenario

1
N.Thamarai Selvan
N.Thamarai Selvan
2
B.Senthil Arasu
B.Senthil Arasu
3
S.Thanigai Arul
S.Thanigai Arul
1 Air India Ltd

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The purpose of the study is to analyse the performance of Indian air transport operators using key parameters and to benchmark production, marketing and overall efficiencies that can eventually guide top management in tackling present contemporary challenges prevailing in the Indian aviation market and also to provide insights in strategic decision making process. Design/Methodology/Approach: This study applies two stage Data Envelopment Analysis (DEA) to evaluate the production and marketing and overall efficiency. Super-Efficient DEA model is used to calculate the efficiency scores and to rank the airlines. Eight Key performance indicators of production and marketing efficiencies are analysed from the year 2010 to 2014 to study the market dynamics.

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No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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N.Thamarai Selvan. 2017. \u201cBenchmarking for Indian Airlines Industry in Contemporary Market Scenario\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 16 (GJMBR Volume 16 Issue A12): .

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GJMBR Volume 16 Issue A12
Pg. 1- 11
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-A Classification: JEL Code: L10
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v1.2

Issue date

January 30, 2017

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English

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The purpose of the study is to analyse the performance of Indian air transport operators using key parameters and to benchmark production, marketing and overall efficiencies that can eventually guide top management in tackling present contemporary challenges prevailing in the Indian aviation market and also to provide insights in strategic decision making process. Design/Methodology/Approach: This study applies two stage Data Envelopment Analysis (DEA) to evaluate the production and marketing and overall efficiency. Super-Efficient DEA model is used to calculate the efficiency scores and to rank the airlines. Eight Key performance indicators of production and marketing efficiencies are analysed from the year 2010 to 2014 to study the market dynamics.

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Benchmarking for Indian Airlines Industry in Contemporary Market Scenario

N.Thamarai Selvan
N.Thamarai Selvan Air India Ltd
B.Senthil Arasu
B.Senthil Arasu
S.Thanigai Arul
S.Thanigai Arul

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