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Benchmarking for Indian Airlines Industry in Contemporary Market Scenario

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Abstract

The purpose of the study is to analyse the performance of Indian air transport operators using key parameters and to benchmark production, marketing and overall efficiencies that can eventually guide top management in tackling present contemporary challenges prevailing in the Indian aviation market and also to provide insights in strategic decision making process. Design/Methodology/Approach: This study applies two stage Data Envelopment Analysis (DEA) to evaluate the production and marketing and overall efficiency. Super-Efficient DEA model is used to calculate the efficiency scores and to rank the airlines. Eight Key performance indicators of production and marketing efficiencies are analysed from the year 2010 to 2014 to study the market dynamics.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

N.Thamarai Selvan. 2017. "Benchmarking for Indian Airlines Industry in Contemporary Market Scenario". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 16 (GJMBR Volume 16 Issue 39 (A12)).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
GJMBR-A Classification JEL Code: L10
Version of record
v1.2

Issue date
November 21, 2016

Language
English
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Benchmarking for Indian Airlines Industry in Contemporary Market Scenario

N.Thamarai Selvan
N.Thamarai Selvan Air India Ltd