Benchmarking for Indian Airlines Industry in Contemporary Market Scenario

Benchmarking for Indian Airlines Industry in Contemporary Market Scenario

N.Thamarai Selvan

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B.Senthil Arasu

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S.Thanigai Arul

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Air India Ltd

Benchmarking for Indian Airlines Industry in Contemporary Market Scenario

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Abstract

The purpose of the study is to analyse the performance of Indian air transport operators using key parameters and to benchmark production, marketing and overall efficiencies that can eventually guide top management in tackling present contemporary challenges prevailing in the Indian aviation market and also to provide insights in strategic decision making process. Design/Methodology/Approach: This study applies two stage Data Envelopment Analysis (DEA) to evaluate the production and marketing and overall efficiency. Super-Efficient DEA model is used to calculate the efficiency scores and to rank the airlines. Eight Key performance indicators of production and marketing efficiencies are analysed from the year 2010 to 2014 to study the market dynamics.

References

19 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

N.Thamarai Selvan. 2017. \u201cBenchmarking for Indian Airlines Industry in Contemporary Market Scenario\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 16 (GJMBR Volume 16 Issue A12).

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GJMBR Volume 16 Issue A12

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-A Classification JEL Code: L10

Submission ReceivedDecember 11, 2015
Peer Review Double Blind
Handling Editor
Accepted January 4, 2016
Published January 15, 2016

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v1.2

Issue date

January 30, 2017

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Article Matrices

Total Score: 103

Country: India

Subject: Global Journal of Management and Business Research - A: Administration & Management

Authors: N.Thamarai Selvan, B.Senthil Arasu, S.Thanigai Arul (PhD/Dr. count: 0)

View Count (all-time): 209

Total Views (Real + Logic): 3673

Total Downloads (simulated): 1836

Publish Date: 2017 01, Mon

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Total Views: 3673

Total Downloads: 1836

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