Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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This study presents a theoretical model to dissect influence marketing within the metaverse, a burgeoning digital realm revolutionizing consumer-brand dynamics. Addressing the metaverse’s rapid expansion and AI’s role, it scrutinizes the impact of metahumans and virtual influencers on marketing strategies. The framework delves into influence mechanisms, interaction dynamics, and their influence on consumer engagement and brand perception, applying communication, social psychology, and media studies theories to the metaverse’s unique milieu. It investigates how immersion, presence, and interactivity affect marketing success, emphasizing the significance of authenticity and AI-enabled personalization in forging strong consumer-influencer bonds. This research enhances understanding of metaverse marketing, providing insights for strategists and suggesting avenues for future inquiry. By merging AI, metahumans, and virtual influencers in its analysis, the paper sheds light on influence marketing’s future directions, underlining the interplay between technology, societal trends, and consumer behavior, and signifying an advance in marketing strategies for the digital age.
Araujo, Edna Torres. 2026. \u201cBeyond Reality: An Integrative Theoretical Framework for Influence Marketing in the Metaverse\u201d. Global Journal of Human-Social Science - H: Interdisciplinary GJHSS-H Volume 24 (GJHSS Volume 24 Issue H1): .
Crossref Journal DOI 10.17406/GJHSS
Print ISSN 0975-587X
e-ISSN 2249-460X
The methods for personal identification and authentication are no exception.
Total Score: 106
Country: Brazil
Subject: Global Journal of Human-Social Science - H: Interdisciplinary
Authors: Igor de Jesus Lobato Pompeu Gammarano, Ronny Luis Sousa Oliveira, Fabrício Noura Gomes, Michel Zahn Araújo, Daiana Ransan Martins, Kiânya Granhem Imbiriba (PhD/Dr. count: 0)
View Count (all-time): 151
Total Views (Real + Logic): 1146
Total Downloads (simulated): 35
Publish Date: 2026 01, Fri
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Neural Networks and Rules-based Systems used to Find Rational and
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This study presents a theoretical model to dissect influence marketing within the metaverse, a burgeoning digital realm revolutionizing consumer-brand dynamics. Addressing the metaverse’s rapid expansion and AI’s role, it scrutinizes the impact of metahumans and virtual influencers on marketing strategies. The framework delves into influence mechanisms, interaction dynamics, and their influence on consumer engagement and brand perception, applying communication, social psychology, and media studies theories to the metaverse’s unique milieu. It investigates how immersion, presence, and interactivity affect marketing success, emphasizing the significance of authenticity and AI-enabled personalization in forging strong consumer-influencer bonds. This research enhances understanding of metaverse marketing, providing insights for strategists and suggesting avenues for future inquiry. By merging AI, metahumans, and virtual influencers in its analysis, the paper sheds light on influence marketing’s future directions, underlining the interplay between technology, societal trends, and consumer behavior, and signifying an advance in marketing strategies for the digital age.
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