Book Sales and Readership Statistics: Ukrainian Trends 2021

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Khrystyna Astaptseva
Khrystyna Astaptseva

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GJHSS Volume 21 Issue H6

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The research study explores the phenomenon of consumer book buying behavior in COVID-19. The study focuses on Ukrainian reader’s taste. We applied a questionnaire and obtained 100 responses. How much do people spend on books per month? What types of books are they buying? What genres are they selecting? Consumer insights play main role in a publisher’s strategies, from acquisitions to pricing and marketing campaigns. The results here indicate book buying habits of Ukrainian readers who participated in the survey in Kyiv «Bukva» bookshop in February 2021.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Khrystyna Astaptseva. 2021. \u201cBook Sales and Readership Statistics: Ukrainian Trends 2021\u201d. Global Journal of Human-Social Science - H: Interdisciplinary GJHSS-H Volume 21 (GJHSS Volume 21 Issue H6): .

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Alt: Academic journal cover on Ukrainian book sales and readership trends in 2021.
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GJHSS Volume 21 Issue H6
Pg. 25- 42
Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-H Classification: FOR Code: 899999
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v1.2

Issue date

August 25, 2021

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English

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The research study explores the phenomenon of consumer book buying behavior in COVID-19. The study focuses on Ukrainian reader’s taste. We applied a questionnaire and obtained 100 responses. How much do people spend on books per month? What types of books are they buying? What genres are they selecting? Consumer insights play main role in a publisher’s strategies, from acquisitions to pricing and marketing campaigns. The results here indicate book buying habits of Ukrainian readers who participated in the survey in Kyiv «Bukva» bookshop in February 2021.

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Book Sales and Readership Statistics: Ukrainian Trends 2021

Khrystyna Astaptseva
Khrystyna Astaptseva

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