Book Sales and Readership Statistics: Ukrainian Trends 2021

Book Sales and Readership Statistics: Ukrainian Trends 2021

Khrystyna Astaptseva

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Book Sales and Readership Statistics: Ukrainian Trends 2021

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Abstract

The research study explores the phenomenon of consumer book buying behavior in COVID-19. The study focuses on Ukrainian reader’s taste. We applied a questionnaire and obtained 100 responses. How much do people spend on books per month? What types of books are they buying? What genres are they selecting? Consumer insights play main role in a publisher’s strategies, from acquisitions to pricing and marketing campaigns. The results here indicate book buying habits of Ukrainian readers who participated in the survey in Kyiv «Bukva» bookshop in February 2021.

References

10 Cites in Article

Reference Format

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Svitlana Havenko,Іryna Pikh,Lyubomyra Kulik,Ivanna Konyukhova,Raisa Rybka,Olha Vorzheva (2020). Research of the backing technology of the book block spine.
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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Khrystyna Astaptseva. 2021. \u201cBook Sales and Readership Statistics: Ukrainian Trends 2021\u201d. Global Journal of Human-Social Science - H: Interdisciplinary GJHSS-H Volume 21 (GJHSS Volume 21 Issue H6).

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GJHSS Volume 21 Issue H6

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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Classification

GJHSS-H Classification FOR Code: 899999

Submission ReceivedFebruary 9, 2021
Peer Review Double Blind
Handling Editor
Accepted March 5, 2021
Published March 15, 2021

Version of record

v1.2

Issue date

August 25, 2021

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