Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
February 17, 2026
Neural Networks and Rules-based Systems used to Find Rational and
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ReserarchID
1W1VX
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
The methods for personal identification and authentication are no exception.
Neural Networks and Rules-based Systems used to Find Rational and
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This study aims to analyze the influence of the brand personality on consumer loyalty. Using a quantitative approach preceded by an exploratory study, a survey of 353 consumers of the Guinness brand made it possible to test and verify our different research hypotheses, using multiple linear regression analyzes. The result obtained highlights the direct influence of five brand personality traits on loyalty measured through attitude, preference and consumer engagement with the brand. It thus underlines the interest for managers to take into account the concept of brand personality in the management of their brands.
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