Branding for Successful Employment: A Practical Approach

Abdullah Mohammad Sharif; Md. Tarikul Islam

Branding for Successful Employment: A Practical Approach

Abdullah Mohammad Sharif * §

Contact

Md. Tarikul Islam

Contact

§ World University of Bangladesh

Branding for Successful Employment: A Practical Approach

Article Fingerprint

ReserarchID

MBR5POJ4

Branding for Successful Employment: A Practical Approach Banner

Key Research Insights

Synthesized scholarly intelligence & interactive research assistant

Abstract

Considering the employees as valuable asset and investing on them goes a long way to the success of an organization. In this era of stiff competition, employers look for the best talent available, meaning they want to have the people having best things on them. A good image as an employer can stir the rate of recruiting large pool of candidates, like branding attracts consumers in marketing. This employment branding can attract and retain top class employees while ensuring organizational growth. Organizations need to think from vision and mission in order to align its activities with total branding experience. Internal and external branding is of equal importance which can be promoted in a number of ways. Some very easy practices like giving fair benefits, recognizing employee contributions, creating a culture of mutual trust may prove worthy. At the same time organizations need to express their philosophies and practices of this culture to the society they operate in. simple, yet effective channel can be seminars, usage of theme statement highlighting care for employees, participating in job fairs, sponsoring relevant events etc. A company having good consumer branding and employment branding can only expect to achieve its vision.

References

27 Cites in Article

Reference Format

T Ambler,S Barrow (1996). The Employer Brand.
Timothy Aurand,Linda Gorchels,Terrence Bishop (2005). Human resource management's role in internal branding: an opportunity for cross‐functional brand message synergy.
Brian Becker,Mark Huselid,Peter Pickus,Michael Spratt (1997). HR as a source of shareholder value: Research and recommendations.
(2016). Branding for Influence.
E Clark,K Hubble (2014). How to launch a successful employer brand: building on the practices of top employer brands.
G Davies,R Chun (2012). Employee As Symbol: Stereotypical Age Effects On Corporate Brand Associations.
(2016). Employer brand-Resource summary.
Miriam Biernoth (2016). Employer Branding.
(2016). Employment Branding: Multi-Generational Employee Recruiting.
Irena Figurska,Ewa Matuska (2013). Employer Branding As A Human Resources Management Strategy.
L Griffin,T Clarke (2008). Employer Branding. Your Customers Know Your Brand & Values. Do Your Employees? Bridge Partners Insights.
C Gronroos (2001). Service management and marketing.
N Ind (2001). Your Brand Is Your Beat: How to Find Stories Within an Organization – and How to Tell Them Compellingly.
S Jenner,S Taylor (2008). 11 Das HR-Audit.
B Joegensen (2005). Attract, retain and innovate: a workforce policy architecture adapted to modern conditions.
David Jones,Chelsea Willness,Sarah Madey (2014). Why Are Job Seekers Attracted by Corporate Social Performance? Experimental and Field Tests of Three Signal-Based Mechanisms.
K Keller,B Sternthal,A Tybout (2002). Three questions you need to ask about your brand.
Kevin Keller,Tony Lane; Apéria,Mats Georgson (2008). Strategic Brand Management. A European Perspective.
(2016). Make Them Want You: The Importance of Employer Branding.
Muhammad Memon,Awais,Kolachi,A Nadir (2012). Towards Employee Branding: A Nexus Of Hr & Marketing.
S Miles,G Mangold (2004). A conceptualization of the employee branding process.
Brett Minchington (2016). 15 Employer Branding Best Practices You Need To Know.
Mokina (2014). Sofiia: Place and Role of Employer Brand in the Structure of.
Khanyapuss Punjaisri,Alan Wilson (2011). Internal branding process: key mechanisms, outcomes and moderating factors.
(2016). START BRANDING-Creating an Employment Brand that Increases Engagement, Retention -and the Bottom Line.
P Walker (2007). Employer Branding: A no Nonsense Approach.
X Xiang,Z Zhan,L Yanling (2012). The Impact of Employer Brand on Corporate Financial Performance.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Abdullah Mohammad Sharif, Md. Tarikul Islam. 2017. "Branding for Successful Employment: A Practical Approach". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 17 (GJMBR Volume 17 Issue A3).

More Citation Formats

Select Citation Style:

Download Citation

GJMBR Volume 17 Issue A3

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Not Found

Classification

GJMBR-A Classification JEL Code: E24

Submission ReceivedDecember 7, 2016
Peer Review Double Blind
Handling Editor
Accepted December 31, 2016
Published January 15, 2017

Version of record

v1.2

Issue date

May 7, 2017

Language

English

Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Score: 149

Country: Bangladesh

Subject: Global Journal of Management and Business Research

Authors: Abdullah Mohammad Sharif, Md. Tarikul Islam (PhD/Dr. count: 0)

View Count (all-time): 300

Total Views (Real + Logic): 865

Total Downloads (simulated): 62

Publish Date: 2017 01, Sun

Monthly Totals (Real + Logic):

Month 1: 53 views
Month 2: 27 views
Month 3: 35 views
Month 4: 24 views
Month 5: 33 views
Month 6: 21 views
Month 7: 52 views
Month 8: 55 views
Month 9: 37 views
Month 10: 51 views
Month 11: 30 views
Month 12: 37 views
Month 13: 35 views
Month 14: 39 views
Month 15: 23 views
Month 16: 29 views
Month 17: 40 views
Month 18: 19 views
Month 19: 44 views
Month 20: 35 views
Month 21: 42 views
Month 22: 30 views
Month 23: 43 views
Month 24: 23 views
Month 25: 22 views
Month 26: 10 views
Month 27: 28 views
Month 28: 38 views
Month 29: 37 views
Month 30: 42 views
Month 31: 23 views
Month 32: 42 views
Month 33: 36 views
Month 34: 17 views
Month 35: 17 views
Month 36: 32 views
Month 37: 22 views
Month 38: 21 views
Month 39: 37 views
Month 40: 21 views
Month 41: 21 views
Month 42: 32 views
Month 43: 26 views
Month 44: 30 views
Month 45: 44 views
Month 46: 29 views
Month 47: 15 views
Month 48: 37 views
Month 49: 35 views
Month 50: 19 views
Month 51: 27 views
Month 52: 41 views
Month 53: 25 views
Month 54: 33 views
Month 55: 47 views
Month 56: 36 views
Month 57: 22 views
Month 58: 23 views
Month 59: 40 views
Month 60: 28 views
Month 61: 28 views
Month 62: 30 views
Month 63: 19 views
Month 64: 23 views
Month 65: 18 views
Month 66: 35 views
Month 67: 25 views
Month 68: 27 views
Month 69: 34 views
Month 70: 30 views
Month 71: 19 views
Month 72: 28 views
Month 73: 18 views
Month 74: 18 views
Month 75: 38 views
Month 76: 31 views
Month 77: 38 views
Month 78: 35 views
Month 79: 35 views
Month 80: 22 views
Month 81: 42 views
Month 82: 15 views
Month 83: 27 views
Month 84: 24 views
Month 85: 38 views
Month 86: 24 views
Month 87: 28 views
Month 88: 26 views
Month 89: 37 views
Month 90: 32 views
Month 91: 43 views
Month 92: 32 views
Month 93: 30 views
Month 94: 46 views
Month 95: 21 views
Month 96: 16 views
Month 97: 26 views
Month 98: 40 views
Month 99: 20 views
Month 100: 18 views
Month 101: 32 views
Month 102: 30 views
Month 103: 44 views
Month 104: 24 views
Month 105: 25 views
Month 106: 91 views
Month 107: 64 views
Month 108: 31 views
Month 109: 19 views
Month 110: 51 views
Month 111: 33 views
Month 112: 26 views
Month 113: 30 views
Month 114: 34 views
Month 115: 43 views
Month 116: 42 views
Month 117: 34 views

Total Views: 865

Total Downloads: 62

All Trends