Branding for Successful Employment: A Practical Approach

Branding for Successful Employment: A Practical Approach

Abdullah Mohammad Sharif

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Md. Tarikul Islam

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World University of Bangladesh

Branding for Successful Employment: A Practical Approach

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Abstract

Considering the employees as valuable asset and investing on them goes a long way to the success of an organization. In this era of stiff competition, employers look for the best talent available, meaning they want to have the people having best things on them. A good image as an employer can stir the rate of recruiting large pool of candidates, like branding attracts consumers in marketing. This employment branding can attract and retain top class employees while ensuring organizational growth. Organizations need to think from vision and mission in order to align its activities with total branding experience. Internal and external branding is of equal importance which can be promoted in a number of ways. Some very easy practices like giving fair benefits, recognizing employee contributions, creating a culture of mutual trust may prove worthy. At the same time organizations need to express their philosophies and practices of this culture to the society they operate in. simple, yet effective channel can be seminars, usage of theme statement highlighting care for employees, participating in job fairs, sponsoring relevant events etc. A company having good consumer branding and employment branding can only expect to achieve its vision.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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How to Cite This Article

Abdullah Mohammad Sharif. 2017. \u201cBranding for Successful Employment: A Practical Approach\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 17 (GJMBR Volume 17 Issue A3).

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GJMBR Volume 17 Issue A3

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-A Classification JEL Code: E24

Submission ReceivedDecember 7, 2016
Peer Review Double Blind
Handling Editor
Accepted December 31, 2016
Published January 15, 2017

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v1.2

Issue date

May 7, 2017

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Article Matrices

Total Score: 102

Country: Bangladesh

Subject: Global Journal of Management and Business Research - A: Administration & Management

Authors: Abdullah Mohammad Sharif, Md. Tarikul Islam (PhD/Dr. count: 0)

View Count (all-time): 192

Total Views (Real + Logic): 3525

Total Downloads (simulated): 1739

Publish Date: 2017 05, Sun

Monthly Totals (Real + Logic):

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Total Views: 3525

Total Downloads: 1739

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