Building Communication Highways for Research Dissemination
Research communicate on is the practice of translating the output of research into practical and understandable manner. This phenomenological study looked into the lived experiences of 13 Ph.D. in Management graduates in the area of their dissertation research dissemination. Anchored on the central question, “How is the research output communicated from the research’s producer (researcher) to the potential users?” the researcher used a semi-structured questionnaire to capture the experiences of the participants in research communication. The responses were transcribed, went through the process of phenomenological reduction and analysed using Patton’s (1990) steps in phenomenological research analysis. The findings of the study revealed that participants utilized various communication strategies to disseminate their research outputs. This study also suggested that timeliness and openness to change are important features of communicating research outputs.
