Can Green Marketing Play as a Competitive Advantage for Multinational Enterprise in New Economy

Adrian Pravin Timothy; Dr. Rashad Yazdanifard

Can Green Marketing Play as a Competitive Advantage for Multinational Enterprise in New Economy

Adrian Pravin Timothy * §

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Dr. Rashad Yazdanifard

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§ HELP College of Arts and Technology

Can Green Marketing Play as a Competitive Advantage for Multinational Enterprise in New Economy

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Abstract

The idea of green marketing has experienced gigantic change as a business technique since its first appearance in the 1980’s. Business firms have understood the vitality of green marketing as a method for picking up advantage over opponents in the business. Business strategy of a business is concocted in light of the changing needs in the business sector and green marketing has gotten a gigantic help with the recovery of environmental consciousness among shoppers. Green marketing indeed speaks to an ideal model change methodology in numerous business firms since it has changed the way in which a business goes about in contacting the clients. The research paper examines the significance of playing point for a business firms and how green marketing is, no doubt depended upon by business firms further bolstering acknowledge good fortune. The term green marketing and its fundamental qualities are portrayed to comprehend the import of it in the present business world connection. The vital requirements for an effective green marketing strategy are distinguished and the downsides experienced by a business firm setting out on green marketing strategy are examined while assessing a few methods set up. The achievement of green marketing procedure, as the research paper underlies, rests generally on the commitment, connection and collaboration between distinctive stakeholders of a business.

References

21 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Adrian Pravin Timothy, Dr. Rashad Yazdanifard. 2014. "Can Green Marketing Play as a Competitive Advantage for Multinational Enterprise in New Economy". Global Journal of Human-Social Science - E: Economics GJHSS-E Volume 14 (GJHSS Volume 14 Issue E7).

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GJHSS Volume 14 Issue E7

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords

competitive advantage green marketing Sustainability

Classification

GJHSS-E Classification FOR Code: 91019

Submission ReceivedDecember 14, 2013
Peer Review Double Blind
Handling Editor
Accepted December 31, 2013
Published January 15, 2014

Version of record

v1.2

Issue date

December 6, 2014

Language

English

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Article Matrices

Total Score: 107

Country: Malaysia

Subject: Global Journal of Human-Social Science

Authors: Adrian Pravin Timothy, Dr. Rashad Yazdanifard (PhD/Dr. count: 1)

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Publish Date: 2014 01, Wed

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