CAPITALIZING ON INFINITESIMAL CALCULUS IN POLITICAL MARKETING

Dr. ROWLAND E. WORLU

CAPITALIZING ON INFINITESIMAL CALCULUS IN POLITICAL MARKETING

Dr. ROWLAND E. WORLU * §

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CAPITALIZING ON INFINITESIMAL CALCULUS IN POLITICAL MARKETING

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Abstract

Abstracts -The calculus, known to be a branch of mathematics dealing with differentiation and integration of variable quantities, is used to solve many mathematical problems. This paper explores these problem-solving qualities of calculus to determine how they enhance the practice of political marketing in our rapidly democratizing world. More importantly, science and technology are known to be providing appreciable impetus in every sphere of human endeavour and political marketing is no exception. Another objective of this paper therefore, is to interrogate the nature and dimension of this impetus within the context of electoral politics with specific reference to political marketing practice.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. ROWLAND E. WORLU. 1970. "CAPITALIZING ON INFINITESIMAL CALCULUS IN POLITICAL MARKETING". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 11 (GJMBR Volume 11 Issue A5).

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GJMBR Volume 11 Issue A5

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-A Classification JEL Code: M3

Submission ReceivedJanuary 20, 2011
Peer Review Double Blind
Handling Editor
Accepted February 16, 2011
Published March 3, 2011

Version of record

v1.2

Language

English

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Total Score: 153

Country: Unknown

Subject: Global Journal of Management and Business Research

Authors: Dr. ROWLAND E. WORLU (PhD/Dr. count: 1)

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Publish Date: 2011 03, Thu

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Total Views: 7.3K

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