Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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Admitting football as a fundamental element of the economy in capitalist society, we investigate the exploitation of its spectacle in the 1940s. Aiming primarily to stimulate consumption and identification of fans with their clubs, the cartoons of Jornal dos Sports here are analyzed to understand the economic dynamics around the sport. The clubs mascots created by cartoonist Lorenzo Molas would also appear on the advertisements. We will see then how far the concept of Alan Bryman, of “Disneyzation”, can be found in the Brazilian case. We will look for traces of this process through thematization and merchandising.
Flavio Mota de Lacerda Pessoa. 2014. \u201cCarioca Soccer Mascots in the Jornal DOS Sports Marketing Strategy\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E6): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 101
Country: Brazil
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Flavio Mota de Lacerda Pessoa (PhD/Dr. count: 0)
View Count (all-time): 101
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Publish Date: 2014 11, Mon
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Neural Networks and Rules-based Systems used to Find Rational and
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Admitting football as a fundamental element of the economy in capitalist society, we investigate the exploitation of its spectacle in the 1940s. Aiming primarily to stimulate consumption and identification of fans with their clubs, the cartoons of Jornal dos Sports here are analyzed to understand the economic dynamics around the sport. The clubs mascots created by cartoonist Lorenzo Molas would also appear on the advertisements. We will see then how far the concept of Alan Bryman, of “Disneyzation”, can be found in the Brazilian case. We will look for traces of this process through thematization and merchandising.
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