Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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Dr. Jagwinder Singh
Rural markets in India are blossoming. Very few studies have been carried out in rural India for understanding the behaviour of the rural consumer and then customizing the products in accordance to their needs. A comparative study has been carried out to understand how rural and urban consumers buying behavior differ with respect to different types of influences on their buying behavior. The study was based on the sample of 411 (204 from urban and 207 from rural areas) households across the state selected on the basis of non-probability convenience sampling. Three durable goods from three different product categories Television (entertainment product), Refrigerator (home appliance), and an Automobile (two-wheeler, motorcycle and car/jeep) have been selected for study. Overall there are significant differences between rural and urban consumers for all the select products.
Dr. Jagwinder Singh. 1970. \u201cCautious Buying: Differences between Rural and Urban Households\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 12 (GJMBR Volume 12 Issue B9): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 106
Country: India
Subject: Global Journal of Management and Business Research - B: Economic & Commerce
Authors: Dr. Jagwinder Singh (PhD/Dr. count: 1)
View Count (all-time): 103
Total Views (Real + Logic): 20712
Total Downloads (simulated): 11020
Publish Date: 1970 01, Thu
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Rural markets in India are blossoming. Very few studies have been carried out in rural India for understanding the behaviour of the rural consumer and then customizing the products in accordance to their needs. A comparative study has been carried out to understand how rural and urban consumers buying behavior differ with respect to different types of influences on their buying behavior. The study was based on the sample of 411 (204 from urban and 207 from rural areas) households across the state selected on the basis of non-probability convenience sampling. Three durable goods from three different product categories Television (entertainment product), Refrigerator (home appliance), and an Automobile (two-wheeler, motorcycle and car/jeep) have been selected for study. Overall there are significant differences between rural and urban consumers for all the select products.
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