Cautious Buying: Differences between Rural and Urban Households

1
Dr. Jagwinder Singh
Dr. Jagwinder Singh
1 Dr B R Ambedkar National Institute of Technology Jalandhar

Send Message

To: Author

GJMBR Volume 12 Issue B9

Article Fingerprint

ReserarchID

778MP

Cautious Buying: Differences between Rural and Urban Households Banner
  • English
  • Afrikaans
  • Albanian
  • Amharic
  • Arabic
  • Armenian
  • Azerbaijani
  • Basque
  • Belarusian
  • Bengali
  • Bosnian
  • Bulgarian
  • Catalan
  • Cebuano
  • Chichewa
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Corsican
  • Croatian
  • Czech
  • Danish
  • Dutch
  • Esperanto
  • Estonian
  • Filipino
  • Finnish
  • French
  • Frisian
  • Galician
  • Georgian
  • German
  • Greek
  • Gujarati
  • Haitian Creole
  • Hausa
  • Hawaiian
  • Hebrew
  • Hindi
  • Hmong
  • Hungarian
  • Icelandic
  • Igbo
  • Indonesian
  • Irish
  • Italian
  • Japanese
  • Javanese
  • Kannada
  • Kazakh
  • Khmer
  • Korean
  • Kurdish (Kurmanji)
  • Kyrgyz
  • Lao
  • Latin
  • Latvian
  • Lithuanian
  • Luxembourgish
  • Macedonian
  • Malagasy
  • Malay
  • Malayalam
  • Maltese
  • Maori
  • Marathi
  • Mongolian
  • Myanmar (Burmese)
  • Nepali
  • Norwegian
  • Pashto
  • Persian
  • Polish
  • Portuguese
  • Punjabi
  • Romanian
  • Russian
  • Samoan
  • Scots Gaelic
  • Serbian
  • Sesotho
  • Shona
  • Sindhi
  • Sinhala
  • Slovak
  • Slovenian
  • Somali
  • Spanish
  • Sundanese
  • Swahili
  • Swedish
  • Tajik
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Ukrainian
  • Urdu
  • Uzbek
  • Vietnamese
  • Welsh
  • Xhosa
  • Yiddish
  • Yoruba
  • Zulu

Rural markets in India are blossoming. Very few studies have been carried out in rural India for understanding the behaviour of the rural consumer and then customizing the products in accordance to their needs. A comparative study has been carried out to understand how rural and urban consumers buying behavior differ with respect to different types of influences on their buying behavior. The study was based on the sample of 411 (204 from urban and 207 from rural areas) households across the state selected on the basis of non-probability convenience sampling. Three durable goods from three different product categories Television (entertainment product), Refrigerator (home appliance), and an Automobile (two-wheeler, motorcycle and car/jeep) have been selected for study. Overall there are significant differences between rural and urban consumers for all the select products.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Dr. Jagwinder Singh. 1970. \u201cCautious Buying: Differences between Rural and Urban Households\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 12 (GJMBR Volume 12 Issue B9): .

Download Citation

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Classification
Not Found
Version of record

v1.2

Issue date

Language

English

Experiance in AR

The methods for personal identification and authentication are no exception.

Read in 3D

The methods for personal identification and authentication are no exception.

Article Matrices
Total Views: 20712
Total Downloads: 11020
2026 Trends
Research Identity (RIN)
Related Research

Published Article

Rural markets in India are blossoming. Very few studies have been carried out in rural India for understanding the behaviour of the rural consumer and then customizing the products in accordance to their needs. A comparative study has been carried out to understand how rural and urban consumers buying behavior differ with respect to different types of influences on their buying behavior. The study was based on the sample of 411 (204 from urban and 207 from rural areas) households across the state selected on the basis of non-probability convenience sampling. Three durable goods from three different product categories Television (entertainment product), Refrigerator (home appliance), and an Automobile (two-wheeler, motorcycle and car/jeep) have been selected for study. Overall there are significant differences between rural and urban consumers for all the select products.

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]
×

This Page is Under Development

We are currently updating this article page for a better experience.

Request Access

Please fill out the form below to request access to this research paper. Your request will be reviewed by the editorial or author team.
X

Quote and Order Details

Contact Person

Invoice Address

Notes or Comments

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

High-quality academic research articles on global topics and journals.

Cautious Buying: Differences between Rural and Urban Households

Dr. Jagwinder Singh
Dr. Jagwinder Singh Dr B R Ambedkar National Institute of Technology Jalandhar

Research Journals