Cautious Buying: Differences between Rural and Urban Households

Dr. Jagwinder Singh

Cautious Buying: Differences between Rural and Urban Households

Dr. Jagwinder Singh * §

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Cautious Buying: Differences between Rural and Urban Households

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Abstract

Rural markets in India are blossoming. Very few studies have been carried out in rural India for understanding the behaviour of the rural consumer and then customizing the products in accordance to their needs. A comparative study has been carried out to understand how rural and urban consumers buying behavior differ with respect to different types of influences on their buying behavior. The study was based on the sample of 411 (204 from urban and 207 from rural areas) households across the state selected on the basis of non-probability convenience sampling. Three durable goods from three different product categories Television (entertainment product), Refrigerator (home appliance), and an Automobile (two-wheeler, motorcycle and car/jeep) have been selected for study. Overall there are significant differences between rural and urban consumers for all the select products.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Jagwinder Singh. 2026. "Cautious Buying: Differences between Rural and Urban Households". Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 12 (GJMBR Volume 12 Issue B9).

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GJMBR Volume 12 Issue B9

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

buying cautious Rural Urban

Classification

GJMBR-B Classification FOR Code: 150503

150504

150505

Submission ReceivedDecember 11, 2011
Peer Review Double Blind
Handling Editor
Accepted January 5, 2012
Published January 15, 2012

Version of record

v1.2

Language

English

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Article Matrices

Total Score: 106

Country: India

Subject: Global Journal of Management and Business Research - B: Economic & Commerce

Authors: Dr. Jagwinder Singh (PhD/Dr. count: 1)

View Count (all-time): 299

Total Views (Real + Logic): 6960

Total Downloads (simulated): 530

Publish Date: 2012 01, Sun

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Total Views: 7K

Total Downloads: 530

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