Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
Abstracts -The practice of celebrities being used for rendering services other than performing their actual job as either an actor or an athlete, such as endorsements has proliferated over time. Despite the cost and the risks involved with this technique of advertising, it is been used quite extensively in the present era. The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication management. India as a country is known for loving its stars. The Indians idolize their bollywood actors and cricketers. The advertisers see this as an opportunity to grab and work on so as to expand their operations and promote their product. This dissertation focuses on examining the perception of these Indian Consumers about the celebrity endorsement process and the subsequent impact on their purchase decisions.
dr._vipul_jain. 1970. \u201cCELEBRITY ENDORSEMENT AND ITS IMPACT ON SALES: A Research Analysis carried out in India\u201d. Unknown Journal GJMBR Volume 11 (GJMBR Volume 11 Issue 4): .
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Total Score: 106
Country: Unknown
Subject: Uncategorized
Authors: Dr. VIPUL JAIN (PhD/Dr. count: 1)
View Count (all-time): 89
Total Views (Real + Logic): 20669
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Publish Date: 1970 01, Thu
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Neural Networks and Rules-based Systems used to Find Rational and
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Abstracts -The practice of celebrities being used for rendering services other than performing their actual job as either an actor or an athlete, such as endorsements has proliferated over time. Despite the cost and the risks involved with this technique of advertising, it is been used quite extensively in the present era. The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication management. India as a country is known for loving its stars. The Indians idolize their bollywood actors and cricketers. The advertisers see this as an opportunity to grab and work on so as to expand their operations and promote their product. This dissertation focuses on examining the perception of these Indian Consumers about the celebrity endorsement process and the subsequent impact on their purchase decisions.
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