Celebrity Endorsement as a Marketing Tool

Celebrity Endorsement as a Marketing Tool

Lim Siew Foong

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Rashad Yazdanifard

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Southern New Hampshire University

Celebrity Endorsement as a Marketing Tool

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Abstract

This paper explores the potential of celebrity endorsements as a marketing tool. In today’s competitive market, companies and brands strive to distinguish themselves from the rest and gain leverage. Celebrity endorsement has been the popular choice for them to connect with potential customers and create awareness for them in the market. Here it is discussed how and why celebrities’ influence and power is used to reach their targeted consumers.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Lim Siew Foong. 2014. \u201cCelebrity Endorsement as a Marketing Tool\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E4): .

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GJMBR Volume 14 Issue E4
Pg. 37- 40

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Brand celebrity culture celebrity endorsement Influence press

Submission ReceivedDecember 7, 2013
Peer Review Double Blind
Handling Editor
Accepted January 5, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

September 3, 2014

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Article Matrices

Total Score: 102

Country: Malaysia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Lim Siew Foong, Rashad Yazdanifard (PhD/Dr. count: 0)

View Count (all-time): 140

Total Views (Real + Logic): 4280

Total Downloads (simulated): 2318

Publish Date: 2014 09, Wed

Monthly Totals (Real + Logic):

Month 1: 57 views
Month 2: 30 views
Month 3: 40 views
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Total Views: 4280

Total Downloads: 2318

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