Changing Pattern and Gratification of Consuming News from Social Media: Understanding Bangladeshi Audience Behavior Regarding COVID-19 Related News during Pandemic

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Samiya Asadi
Samiya Asadi
2
Dr. Hasan Mahmood
Dr. Hasan Mahmood

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GJHSS Volume 23 Issue A7

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Changing Pattern and Gratification of Consuming News from Social Media: Understanding Bangladeshi Audience Behavior Regarding COVID-19 Related News during Pandemic Banner
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The enhancement of new media has reshaped and evolved the structure of a message and the audience. Though traditional or mainstream media are treated as more credible to the masses but the linear structure of audience feedback creates a significant difference between the two media. Audience control, and interactivity by using digital platforms empowered Audience. Moreover, the Third screen (mobile media) with its ‘Everything, Everywhere’ nature increases information accessibility. As a result, gratifications of consuming information are in a state of change. Furthermore, the World Health Organization (WHO) declared COVID-19 as a pandemic on Jan 30, 2020. This created a public concern and forced the general people to seek information in the most accessible ways. For most people, it’s the digital media. In these contexts, the study will help to determine contemporary trends and readership gratification or satisfaction. Specifically, the readers who regularly read, share, and engage themselves in COVID-related news from social media rather than traditional ones.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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Samiya Asadi. 2026. \u201cChanging Pattern and Gratification of Consuming News from Social Media: Understanding Bangladeshi Audience Behavior Regarding COVID-19 Related News during Pandemic\u201d. Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 23 (GJHSS Volume 23 Issue A7): .

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Amended title: Social News Patterns.
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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-A Classification: (LCC): P87-96
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December 18, 2023

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English

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The enhancement of new media has reshaped and evolved the structure of a message and the audience. Though traditional or mainstream media are treated as more credible to the masses but the linear structure of audience feedback creates a significant difference between the two media. Audience control, and interactivity by using digital platforms empowered Audience. Moreover, the Third screen (mobile media) with its ‘Everything, Everywhere’ nature increases information accessibility. As a result, gratifications of consuming information are in a state of change. Furthermore, the World Health Organization (WHO) declared COVID-19 as a pandemic on Jan 30, 2020. This created a public concern and forced the general people to seek information in the most accessible ways. For most people, it’s the digital media. In these contexts, the study will help to determine contemporary trends and readership gratification or satisfaction. Specifically, the readers who regularly read, share, and engage themselves in COVID-related news from social media rather than traditional ones.

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Changing Pattern and Gratification of Consuming News from Social Media: Understanding Bangladeshi Audience Behavior Regarding COVID-19 Related News during Pandemic

Samiya Asadi
Samiya Asadi
Dr. Hasan Mahmood
Dr. Hasan Mahmood

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