Combined Effect of Competitive and Manufacturing Strategies on Export Performance of Small and Medium Enterprises in Malaysia

Combined Effect of Competitive and Manufacturing Strategies on Export Performance of Small and Medium Enterprises in Malaysia

Rosli Mahmood

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Harcharanjit Singh

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Northern University of Malaysia

Combined Effect of Competitive and Manufacturing Strategies on Export Performance of Small and Medium Enterprises in Malaysia

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Abstract

It is generally accepted that business strategy has a significant influence on the success of many organizations. However, it has been rarely tested in the context of export operation and performance on SMEs. Thus, the objective of this research is to determine the combined effect of competitive strategy and manufacturing strategy on export performance of small and medium enterprises (SMEs) in Malaysia. Quantitative survey method was employed and data were collected from 201 exporting SMEs through structured questionnaires.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Rosli Mahmood. 2014. \u201cCombined Effect of Competitive and Manufacturing Strategies on Export Performance of Small and Medium Enterprises in Malaysia\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 14 (GJMBR Volume 14 Issue A1).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

competitive strategy export performance manufacturing strategy small and medium enterprises

Submission ReceivedDecember 12, 2013
Peer Review Double Blind
Handling Editor
Accepted January 5, 2014
Published January 15, 2014

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v1.2

Issue date

March 20, 2014

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Article Matrices

Total Score: 102

Country: Malaysia

Subject: Global Journal of Management and Business Research - A: Administration & Management

Authors: Harcharanjit Singh, Rosli Mahmood (PhD/Dr. count: 0)

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Publish Date: 2014 03, Thu

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Total Downloads: 2262

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