Combined Effect of Competitive and Manufacturing Strategies on Export Performance of Small and Medium Enterprises in Malaysia

Rosli Mahmood
Rosli Mahmood * §
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Harcharanjit Singh
Harcharanjit Singh
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§ Universiti Utara Malaysia Universiti Utara Malaysia

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Combined Effect of Competitive and Manufacturing Strategies on Export Performance of Small and Medium Enterprises in Malaysia

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Abstract

It is generally accepted that business strategy has a significant influence on the success of many organizations. However, it has been rarely tested in the context of export operation and performance on SMEs. Thus, the objective of this research is to determine the combined effect of competitive strategy and manufacturing strategy on export performance of small and medium enterprises (SMEs) in Malaysia. Quantitative survey method was employed and data were collected from 201 exporting SMEs through structured questionnaires.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Rosli Mahmood, Harcharanjit Singh. 2014. "Combined Effect of Competitive and Manufacturing Strategies on Export Performance of Small and Medium Enterprises in Malaysia". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 14 (GJMBR Volume 14 Issue A1).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
competitive strategyexport performancemanufacturing strategysmall and medium enterprises
Classification
GJMBR-A Classification JEL Code: L39
  • Submission ReceivedDecember 12, 2013
  • Peer Review Double Blind
    Handling Editor
  • Accepted January 5, 2014
  • Published January 15, 2014
Version of record

v1.2

Issue date
March 20, 2014

Language
English
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Combined Effect of Competitive and Manufacturing Strategies on Export Performance of Small and Medium Enterprises in Malaysia

Rosli Mahmood
Rosli Mahmood Universiti Utara Malaysia
Harcharanjit Singh
Harcharanjit Singh
  • Submission ReceivedDecember 12, 2013
  • Peer Review Double Blind
    Handling Editor
  • Accepted January 5, 2014
  • Published January 15, 2014