Comparative Study of Impact Online and Offline Marketing Among Residents of Ungwan Dosa in Kaduna State

1
Aleyomi Timileyin Paul
Aleyomi Timileyin Paul
2
Muhammad Bashir Ali
Muhammad Bashir Ali
1 Kaduna State University

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This study examines the comparative analysis of impact online advertising and offline advertising among residents of Ungwan Dosa in Kaduna State. The objectives this study is to find out the merit preferred type of advertisement among the residents. To examine the types of advertising that the people of Ungwan Dosa react to the most and to know the factors behind the preferred types of advertising among the residents of Ungwan Dosa in Kaduna State. The theory used for this study is Technological Determinism Theory. The study makes use of in-depth interview method in order to elicit the opinions of residents of Ungwan Dosa in Kaduna State. Four in-depth interview was conducted using an interview guide. The method of data analysis used was thematic analysis. The findings of the study reveals that online advertising influences my decision on what to buy on a particular product. Online advertising to gain more insight into consumers’ response and perception of the Internet as an advertising medium. Online advertising influences my choice on what to buy more often and it has effect on my in the buying behaviour.

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No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Aleyomi Timileyin Paul. 2026. \u201cComparative Study of Impact Online and Offline Marketing Among Residents of Ungwan Dosa in Kaduna State\u201d. Global Journal of Human-Social Science - H: Interdisciplinary GJHSS-H Volume 22 (GJHSS Volume 22 Issue H1): .

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Online marketing impact on residents of Kaduna State.
Issue Cover
GJHSS Volume 22 Issue H1
Pg. 45- 52
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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-H Classification: FOR Code: 150599
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v1.2

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February 18, 2022

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English

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This study examines the comparative analysis of impact online advertising and offline advertising among residents of Ungwan Dosa in Kaduna State. The objectives this study is to find out the merit preferred type of advertisement among the residents. To examine the types of advertising that the people of Ungwan Dosa react to the most and to know the factors behind the preferred types of advertising among the residents of Ungwan Dosa in Kaduna State. The theory used for this study is Technological Determinism Theory. The study makes use of in-depth interview method in order to elicit the opinions of residents of Ungwan Dosa in Kaduna State. Four in-depth interview was conducted using an interview guide. The method of data analysis used was thematic analysis. The findings of the study reveals that online advertising influences my decision on what to buy on a particular product. Online advertising to gain more insight into consumers’ response and perception of the Internet as an advertising medium. Online advertising influences my choice on what to buy more often and it has effect on my in the buying behaviour.

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Comparative Study of Impact Online and Offline Marketing Among Residents of Ungwan Dosa in Kaduna State

Aleyomi Timileyin Paul
Aleyomi Timileyin Paul Kaduna State University
Muhammad Bashir Ali
Muhammad Bashir Ali

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