Comparative Study of Impact Online and Offline Marketing Among Residents of Ungwan Dosa in Kaduna State

Comparative Study of Impact Online and Offline Marketing Among Residents of Ungwan Dosa in Kaduna State

Aleyomi Timileyin Paul

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Muhammad Bashir Ali

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Kaduna State University

Comparative Study of Impact Online and Offline Marketing Among Residents of Ungwan Dosa in Kaduna State

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Abstract

This study examines the comparative analysis of impact online advertising and offline advertising among residents of Ungwan Dosa in Kaduna State. The objectives this study is to find out the merit preferred type of advertisement among the residents. To examine the types of advertising that the people of Ungwan Dosa react to the most and to know the factors behind the preferred types of advertising among the residents of Ungwan Dosa in Kaduna State. The theory used for this study is Technological Determinism Theory. The study makes use of in-depth interview method in order to elicit the opinions of residents of Ungwan Dosa in Kaduna State. Four in-depth interview was conducted using an interview guide. The method of data analysis used was thematic analysis. The findings of the study reveals that online advertising influences my decision on what to buy on a particular product. Online advertising to gain more insight into consumers’ response and perception of the Internet as an advertising medium. Online advertising influences my choice on what to buy more often and it has effect on my in the buying behaviour.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Aleyomi Timileyin Paul. 2026. \u201cComparative Study of Impact Online and Offline Marketing Among Residents of Ungwan Dosa in Kaduna State\u201d. Global Journal of Human-Social Science - H: Interdisciplinary GJHSS-H Volume 22 (GJHSS Volume 22 Issue H1).

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GJHSS Volume 22 Issue H1

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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Classification

GJHSS-H Classification FOR Code: 150599

Submission ReceivedNovember 19, 2021
Peer Review Double Blind
Handling Editor
Accepted December 12, 2021
Published December 26, 2021

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v1.2

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February 18, 2022

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